Why to advertise in the “Evergreen city of India”: Thiruvananthapuram

Thiruvananthapuram commonly known by Trivandrum, is the capital of the Indian state of Kerala. Located on the west coast of India near the extreme south of the mainland, Thiruvananthapuram is a major information technology hub in Kerala.  Referred to by Mahatma Gandhi as the “Evergreen city of India”, the city is characterised by its undulating terrain of low coastal hills. Being India’s largest city in the deep south, it is strategically prominent and hosts the Southern Air Command headquarters of the Indian Air Force, the Thumba Equatorial Rocket Launching Station.

Demographics of Thiruvananthapuram

  • According to 2011 national census, population of Thiruvananthapuram is 1,687,406
  • The sex ratio is 1,040 females for every 1,000 males
  • Thiruvananthapuram’s literacy rate of 93.72%
  • Malayalees form the vast majority of Thiruvananthapuram’s population. Thiruvananthapuram’s smaller communities are Tamils, and North Indians.
  • Malayalam, the official state language, is the dominant language in Thiruvananthapuram City

Most Popular areas of Thiruvananthapuram

Tourism in Thiruvananthapuram district in the Indian state of Kerala promotes the area’s hill stations, back waters, beaches, lagoons, and wildlife sanctuaries. Kovalam and Varkala are popular beach towns near the city. Other important beaches include Poovar, Shankumugham Beach, Azhimala Beach, Vizhinjam Beach and Veli Beach. Other places of interest include Agasthyamala rain forests, Neyyar Wildlife Sanctuary, Kallar, Braemore, Ponmudi hills, Poovar, Anchuthengu backwaters, Varkala Cliffs and Kappil-Edava lakes. Agasthyamala Biosphere Reserve is listed in UNESCO’s World Network of Biosphere Reserves. The city is also known for its unique style of architecture involving Kerala Architecture with British and Dravidian influences. . The Padmanabhaswamy Temple located at the heart of the city is known as the richest place of worship in the world.

Television in  Thiruvananthapuram

The general entertainment, sports, news channels,devotion are the most watched. Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, individuals happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.

Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids’ channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years.The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 percent of TV viewership.Sports excluding cricket accounted for 85 percent of viewing time.IPL had contributed 51 per cent of the total television viewing population.

The first Malayalam channel, Doordarshan Malayalam, Asianet. The other Malayalam channels based in the city include Asianet News, Amrita TV, Kappa TV, Kairali TV, Kairali We, Mathrubhumi News, Kaumudy TV, JaiHind TV, News18 Kerala and People TV. All major Malayalam channels, including Asianet, Janam TV, Jeevan TV, MediaOne TV and Manorama News have production facilities or offices in the city.

Radio in Thiruvananthapuram

Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, traveling, relaxing or doing almost anything. Radio offers information such as: news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio now covers 97.5% of the total population and 91% of the total area of India.

All India Radio, the national state-owned radio broadcaster, airs Medium wave and Shortwave radio stations in the city. The Vividh Bharati of All India Radio also airs an FM radio station known as Ananthapuri FM. Other FM radio channels broadcast from Thiruvananthapuram are Big FM 92.7 MHz, Club FM 94.3 MHz, Radio Mirchi 98.3 MHz, Red FM 93.5 MHz and Radio DC 90.4 MHz.

Newspapers in Thiruvananthapuram

India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also.Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.

Major Malayalam newspapers available are Mathrubhumi, Malayala Manorama, Kerala Kaumudi, Deshabhimani, Madhyamam, Janmabhumi, Chandrika, Thejas, Siraj Daily, Deepika and Rashtra Deepika. The English language newspapers with editions from Thiruvananthapuram are The New Indian Express, The Hindu, The Deccan Chronicle and The Times of India.

Outdoor and Transit

Outdoor advertising also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. People who usually travel daily can be reached out through outdoor and transit media.

The most common outdoor advertising in Thiruvananthapuram  are:

  1. Hoardings
  2. Bus Shelters
  3. Gantry Ads
  4. Mall Media Ads
  5. Glcw Sign Board
  6. Projection Screening
  7. Metrc Pillars
  8. Pcle Kicsks

Transit Advertising

Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas

Transit advertising that can be done are:

  • Cab-branding advertising
  • Bus Advertising
  • In-train advertising
  • Metro Advertising
  • Auto Branding

Leave a comment

Your email address will not be published. Required fields are marked *