Why to advertise in the entertainment capital of India: Mumbai

Demographics

  1. As of 2020, Mumbai has a population of more than 20 Million with 52% male and 43% females.
  2. More than 70% of the population is more than 15 years of age.
  3. More than 80% of the population come from other states.
  4. The average literacy rate is 89.73% of which male and female literacy rate is 92.56 and 86.39%.

Most Popular places in Mumbai

Brands need to understand the places in Mumbai to reach the target audience. Here are some popular places in Mumbai.

1. Bandra

Bandra is a coastal suburb and is also the largest commercial hubs of Maharashtra. Many celebrities live in this area. It is 11.55 square kilometers area. It is linked to the mainland by Bandra-Worli Sealink. Many popular localities are Bandra-Kurla Complex and Bandra Promenade.

Places to Advertise:

  • Local train stations
  • Bus shelters
  • Petrol Pumps
  • Cinema Advertising
  • IT Parks
  • Retail Stores
  • Digital Screens

2. Worli

Worli is a famous place in South Mumbai. It is one of the posh localities of Mumbai with several celebrities staying there. It is connected to Bandra by the Bandra-Worli sea-link. It extends from Haji Ali to Prabhadevi. It is one of the seven islands that forms Mumbai. It has an area of 10 square kilometers. The prominent localities are NM Joshi Marg, Worli.

Some of the prominent places to Advertise:

  • Local train stations
  • Bus shelters
  • Hoardings
  • Petrol Stations

3. Colaba

It is one of the prominent areas of South Mumbai. It has an area of 11.41 square kilometer. Colaba attracts lakhs of people. Some of the prominent places include The Gateway of India, Taj Mahal Hotel, Rega Theatres and old cafes and restaurants.

Some of the prominent places to Advertise:

  • Local train stations
  • Bus shelters
  • Petrol Pumps
  • Cinema Advertising

4. Parel

Parel is one of the seven islands that forms Mumbai. It has an area of 14 square kilometers. Parel is a residential area, Lower Parel has commercial establishments. Lower Parel also has IT Parks.

Some of the prominent places to Advertise:

  • Local train stations
  • Mall
  • IT Parks

5. Grant Road Area

It is a popular place in South Mumbai. This area has several iconic places like fire temples, Irani Cafes. The prominent areas are Grant Road, Malabar Hills, Breach Candy, Haji Ali. It is 6.63 square kilometers.

Some of the prominent places to Advertise:

  • Local train stations
  • Bus shelters
  • Hoardings
  • Petrol Stations

6. Dadar

Dadar is a popular residential areas in Mumbai It is 9.07 square kilometers. It also has the Shivaji Park, Haji Ali, Siddhi Vinayak Temple.

Some of the prominent places to Advertise:

  • Local train stations
  • Bus Shelter
  • Hoardings
  • Petrol Station
  • Cinema Advertising

7. Santa Cruz

The Domestic Terminal of Mumbai Airport is in Santa Cruz. It has an area of 18.53 square kilometers. Khar has the Linking Road, which is known for street shopping.

Some of the prominent places to Advertise:

  • Local train stations
  • Bus Shelter
  • Hoardings
  • Petrol Station
  • Cinema Advertising

8. Malad

It is a suburb in the northern part of Mumbai. Many popular beaches like Madh Island, Gorai, Aksa are here.

Some of the prominent places to Advertise:

  • Mall
  • IT Park
  • Railway

9. Andheri East

Andheri is a popular location in the western part of Mumbai. It is a commercial centre. It also has Gilbert Hill Monolith and rock cut caves of Mahakali. It also Versova Beach and Lokhandwala complex. It is 24.8 square kilometer area.

Some of the prominent places to Advertise:

  • Local Trains
  • Metro Stations
  • Mall

10. Andheri West

Andheri is a popular location in the western part of Mumbai. It has Juhu beach nearby. It is 23.4 square kilometer area.

Some of the prominent places to Advertise:

  • Local Trains
  • Metro Stations

11. Thane

It is also known as the city of lakes. The city is surrounded by 35 lakes. It is a part of Mumbai Metropolitan Region. It has an area of 147 square kilometer.

Some of the prominent places to Advertise:

  • Malls
  • IT Parks
  • Railway Stations

12. Goregaon

It is a developing area of Mumbai. It is 24.44 square kilometer area.

Some of the prominent places to Advertise:

  • Malls
  • IT Parks
  • Railway Stations

13. Vashi

Vashi comes under the district of Thane. It is 108.6 square kilometer area.

Some of the prominent places to Advertise:

  • Malls
  • IT Parks
  • Local Train Stations

Television in Mumbai

Mumbai is known as the entertainment capital of India. General Entertainment Channels, News Channels, Sports Channels are the most viewed and in-demand. The youth are the major contributors of television in Mumbai.

Credit- BARC Report

Kids of the age group 2-14 years contribute to 20 percent of share of viewership, 15-21 years contribute to 17 percent of share of viewership. 22-30 years contribute to 16 percent of share of viewership. 31-40 years contribute to 17 percent of share of viewership, 41-50 years contribute to 15 percent of share of viewership. 51-60 years of people contribute to 9 percent of viewership. People of 61 years and above contribute to 7 percent of viewership. The youth are the major viewers of television.

Popular Television channels in Mumbai

TelevisionType
Set MaxGeneral Entertainment
Zee Cinema  General Entertainment
Zee Marathi  General Entertainment
Zee Cinema  General Entertainment
Aaj Tak  News
Sony Sab  General Entertainment
Colours  General Entertainment
Star Plus  General Entertainment
Star Cricket  Sports
Sony Entertainment  General Entertainment
India TV  News

Radio in Mumbai

Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, traveling, relaxing or doing almost anything. Radio offers information such as: news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio at present covers 97.5% of the total population and 91% of the total area of India.

Top radio stations in Mumbai

1. Radio Mirchi

2. Red FM

3. Radio City

4. Big FM

5. Vividh Bharati

6. Radio One

7. Fever FM

8. AIR Gold

9. Radio Nasha

10. AIR Rainbow

11. Ishq FM

12. Akashwani

Newspapers in Mumbai

Newspapers in Mumbai are mostly read in 3 languages that are English, Hindi and Marathi. The most read English newspapers are The Hindustan Times and Times of India. The most read Hindi newspapers are Jaagran, Dainik Bhaskar, Amar Ujala, Nav Bharat Times. The most read Marathi newspapers are Loksatta, Sakal, Navakal. The newspaper readership comprises of the areas of Central and South Mumbai.

Top Newspapers in Mumbai to advertise

Here is a list of top newspapers in Mumbai:

  1. The Times of India
  2. Bombay Times
  3. Economic Times, Mumbai
  4. Mid Day Mumbai
  5. Maharashtra Times Mumbai
  6. Mumbai Mirrors
  7. DNA Mumbai
  8. Lokmat Mumbai
  9. Loksatta Mumbai
  10. Navakal Mumbai

Outdoor Advertising in Mumbai

Outdoor advertising also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. On an average the time spent by people in Mumbai to commute is 2.3 hours Almost 10 million people commute by local transport daily in Mumbai.

The most common outdoor advertising in Mumbai are:

  1. Hoardings
  2. Bus Shelters
  3. Gantry Ads
  4. Mall Media Ads
  5. Glow Sign Board
  6. Projection Screening

Transit Advertising

According to a study by The Tom Tom Traffic Index Report, the traffic of Mumbai forces the drivers to spend more extra time in travelling. The study found that drivers in Mumbai spend 65 percent more time travelling due to traffic. This makes transit advertising a good option.

Transit advertising that can be done are:

  • Cab-branding advertising
  • Bus Advertising
  • In-train advertising
  • Metro Advertising

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