Ahmedabad is the largest city of the state Gujarat in India. It is also known as Amdavad. It is the administrative headquarters of Ahmedabad district and it houses the Gujarat High Court. It was formerly the capital of Gujarat. It is located on the banks of the river Sabarmati. It is an important industrial and economic hub of India. It is the fifth most popular city in India as per the 2011 population-census. It is the second largest producer of cotton in India. The Historic City of Ahmedabad also known as the Old Ahmedabad, was declared as India’s first UNESCO World Heritage City, in July 2017. It is a metropolis with a rich Mughal heritage, where the old meets new modern infrastructure. It has various museums, fascinating buildings, night markets. It is also known as the Manchester of India.
Most Popular areas of Ahmedabad
- Ahmedabad is divided by Sabarmati into western and eastern regions. The city is divided into six zones constituting 64 wards.
- The western part of the city houses the residential areas, multiplexes, educational institutes, modern buildings and business districts around Sarkhej-Gandhinagar Highway, Ashram Road, C.G. Road.
- The eastern part of the river houses the old city of Ahmedabad which includes the central town of Bhadra. This part has a lot of pol system of clustered buildings,numerous places of workship and Bazaars. Heritage of the Pols has helped Ahmedabad gain a place in UNESCO’s tentative lists. The first pol in Ahmedabad is Mahurat Pole. There are around 196 pols in Ahmedabad.
- The old city also houses some buildings of the Muzaffarid and the British era, main post office, main railway stations.
- The western side of Sabarmati, has the Nehru Bridge and the Ellis Bridge
- The Kankaria lake is one of the biggest lakes in Ahmedabad. Sabarmati Riverfront is a riverfront along the banks of the river Sabarmati. The Vastrapur Lake in the western part of Ahmedabad is a small artificial lake.
- Some of the most visited gardens in the city include the Bal Vatika, Law Garden, Victoria Garden. Bal Vatika is a children’s park situated on the grounds of Kankaria Lake. It also houses an amusement park. Victoria Garden is located at the southern edge of the Bhadra Fort and it has the statue of Queen Victoria. Kamla Nehru Zoological Park houses a number of endangered species. Other gardens in the city includes the Lal Darwaja Garden, Usmanpura Garden, Parimal Garden, Prahladnagar Garden.
Demographics of Ahmedabad
- The population of Ahmedabad is about 7.8 M as of 2020, according to the UN World Population Prospects.
- According to the 2011 Census sex ratio was 897 women per 1000 men.
- The literacy rate of males and females in Ahmedabad, according to the 2011 Census are 93.96 percentage and 84.81 percentage.
- Age wise distribution of the population of Ahmedabad:
|Age Group||Percentage of Total Population|
- The people living in Ahmedabad are not only from Gujarat but also from different states of India.
Television in Ahmedabad
The general entertainment, sports, news channels, devotion are the most watched. The most watched television is in the local language Gujarati. Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, individuals happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.
Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids’ channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years. The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 percent of TV viewership. Sports excluding cricket accounted for 85 percent of viewing time. IPL had contributed 51 per cent of the total television viewing population.
The top 10 television channels in Ahmedabad:
|Star Plus||General Entertainment|
|Sony Sab||General Entertainment|
|Zee Cinema||General Entertainment|
|Colours Gujarati||General Entertainment|
|Colours Gujarati Cinema||General Entertainment|
Radio in Ahmedabad
Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, traveling, relaxing or doing almost anything. Radio offers information such as: news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio now covers 97.5% of the total population and 91% of the total area of India.
Top 10 radio stations of Ahmedabad are:
|Radi Vividh Bharti||Hindi|
|All India Radio||Gujarati|
|Air Rainbow||Hindi, English|
Newspapers in Ahmedabad
India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also. Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.
Newspapers in Ahmedabad include dailies in English such as The Times of India, Indian Express, DNA, The Economic Times, Ahmedabad Mirror, Metro and The Financial Express. Newspapers in other languages include Gujarat Samachar, Divya Bhaskar, Sandesh, Rajasthan Patrika, Sambhaav and Aankhdekhi. The city is also the home to the historic Navajivan Publishing House, which was founded by Mahatma Gandhi in 1919.
Outdoor and Transit
Outdoor advertising also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. The city of Ahmedabad in Gujarat has one of the slowest moving traffic in India. People who usually travel daily can be reached out through the outdoor and transit media.
The most common outdoor advertising in Ahmedabad are:
2. Bus Shelters
3. Gantry Ads
4. Mall Media Ads
5. Glow Sign Board
6. Projection Screening
Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas
Transit advertising that can be done are:
- Cab-branding advertising
- Bus Advertising
- In-train advertising
- Metro Advertising
- Auto Branding