Sports Advertising in India
India is a multi-sporting country where a variety of sports are played on a daily basis. Hockey, badminton, tennis, football are also played. Out of these cricket holds the most proportion, in terms of the number of followers and playing numbers. Cricket is one of the most popular sports in India and a few would certainly see it as faith within the nation rather than a sporting activity. When there is a cricket match happening, people usually tend to give up on what they are doing and get glued on the television, mobile screens so as to watch the match. It is something that joins the Indians together like nothing else.
Sports and advertising move hand in hand. The relation between advertising and sports has been traditional in nature. Advertising has transformed sports into one of the most profitable industries in the world. Sponsorship of merchandise, stadium and the team has been the oldest forms of advertising in sports.
Advertising of sports also includes media like newspaper, radio, television and Out of home. Today advertising has gone digital. It includes digital content, digital marketing, social media amongst others.
Sports advertising can be considered as a form of marketing that focuses on promoting both the brands as well as the sports and the team playing.
Due to the advancement in technology people and businesses can connect with a wider audience using their gadgets like smartphones.
The marketing that is trending today is live-streaming of sports. It is sharing live audio and video from an event. Brands from all kinds can benefit from live streaming. Unlike any other form of entertainment, that can be watched again at any time, sports have to be watched live. This in turn makes the value of sports advertising more as unlike other forms of entertainment it cannot be paused or switched off to watch on some other date. The Indian audience perceives the brands to be energetic and young as the majority of consumers comprises of the youth of the country. Sports conveys an image of a healthy and active lifestyle, that in turn provides an opportunity for the advertisers to connect with the audience who are conscious of a healthy lifestyle.
India vs England
India and England will continue to vie for the Anthony de Mello Trophy as their four-match Test series continues in the south city of Chennai, before moving to the newly-revamped largest cricket stadium in the world in Ahmedabad. The Ahmedabad ‘s Sardar Patel Stadium will continue to be the base for India vs England cricketing action beyond that, as all five matches of the Twenty20 series that follows are set there too.
This will be the first time India will be hosting a series since the Covid-19 outbreak. England’s almost two-month long tour will feature a four-match Test series followed by a five-match T20I series and then a three-month ODI series.
Disney+ Hotstar and JioTV are the official online homes for England’s tour of India. Disney-owned Star India is the broadcasting partner for BCCI rights until 2023 that is every match the Indian men’s cricket team plays at home will always be found on Star Sports (on TV) and Disney+ Hotstar (for streaming).
Chennai will host the first two Test matches while the third and fourth Tests will be held in Ahmedabad.
Ahmedabad will remain the host for all five T20Is. The ODI series will be played in Pune.
The Tests are from:
February 05-09: 1st Test at M.A. Chidambaram Stadium, Chennai
February 13-17: 2nd Test at M.A. Chidambaram Stadium, Chennai
February 24-28: 3rd Test at Sardar Patel Stadium, Ahmedabad
March 04-08: 4th Test at Sardar Patel Stadium, Ahmedabad
The T-20Is are from:
March 12: 1st T20I at Motera Stadium, Ahmedabad
March 14: 2nd T20I at Motera Stadium, Ahmedabad