Why advertise in Jamshedpur

Why advertise in Jamshedpur

Jamshedpur or Tatanagar is a large metropolis city and an Industrial city. It is one of the first planned cities of India and the most populous urban agglomeration in the Indian state of Jharkhand. It is one of the most developed and fastest-growing cities. It is usually famous for its iron and steel industry. Apart from it, this city is also famous for vehicles, air and gases, information technology and many more industrial fields.

Jamshedpur was ranked as the cleanest city of India in 2020 by Swach Survekshan 2020. Jamshedpur ranked as the 15th cleanest city in India by Swachh Survekshan 2019.

The city is located in nature’s den in Chota Nagpur plateau, surrounded by the picturesque Dalma Hills and bordered by the rivers Subarnarekha and Kharkai.

Demographics

  • According to the 2011 census of India, the city of Jamshedpur had a population of 629,659
  • Males constitute 52.1% of the population and females 47.9%. Tribals constitute around 28% of the population.
  • In Jamshedpur, 11.5% of the population is under six years of age.
  • The official language is Hindi.
  • Jamshedpur has an average literacy rate of 89.41% – higher than the national average of 74%.

Most Popular areas of Jamshedpur

  • Jubilee Park – this park was a gift by Tata Steel to the citizens of Jamshedpur on the completion of its 50 years. This 200-acre park, with a rose garden and a lake, now has a zoo and an amusement park.
  • Coin Museum – This place has a beautiful collection of coins. 
  • Hudco Lake – It is in Telco Colony, a beautiful park and picnic spot with an artificial waterfall and lake.
  • Sir Dorabji Tata Park – It is near Keenan Stadium. Hosts Jamshedpur’s annual flower show in December.
  • Bhatia Park – It has facilities for children to play, a jogging track and seating arrangements where you can relax. Near this park is the Chandi-baba Durga mandir which can be visited during the evenings.
  • Russi Mody Centre of Excellence – It is home to the many professional associations of Jamshedpur. It also houses the Tata Steel Archives.
  • Tata Zoological Park-Located in Sakchi, one of the tourism place in Jamshedpur.
  • Dalma Hills & Forest Dalma forest is famous for Dalma Elephant.
  • Dimna Lake-Located about 13 km from the centre of the township. It is a manmade lake built by Tata Steel for water supply to the town. It has a wonderful scenario near the Dalma hills. This lake is surrounded by mountains on all the four directions. It’s just amazing with a guest house of Tata Steel. Tata Steel also has facilities for water sports here.

Television in Jamshedpur

The general entertainment, sports, news channels, devotion are the most-watched. Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, people happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.

Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids’ channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years. The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 per cent of TV viewership. Sports excluding cricket accounted for 85 per cent of viewing time.IPL had contributed 51 per cent of the total television viewing population.

Radio in  Jamshedpur

Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, travelling, relaxing or doing almost anything. Radio offers information such as news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio now covers 97.5% of the total population and 91% of the total area of India.

Radio City, Big 92.7 FM, Red FM, All India Radio, Radio Dhoom are some radio stations in Jamshedpur.

Newspapers in  Jamshedpur

India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also. Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.

Hindi newspapers: Dainik Jagran, Dainik Bhaskar, Hindustan Dainik, Prabhat Khabar, The Avenue Mail, Jamshedpur Research Review

English newspapers: The Telegraph, The Times of India, The Pioneer

Bengali Newspapers: Khobor Kagoj

Outdoor and Transit

Outdoor advertising is also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. People who usually travel daily can be reached out through outdoor and transit media.

The most common outdoor advertising in Jamshedpur are:

1. Hoardings

2. Bus Shelters

3. Gantry Ads

4. Mall Media Ads

5. Glow Sign Board

6. Projection Screening

7. Metro Pillars

8. Pole Kiosks

Transit Advertising

Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas

Transit advertising that can be done are:

  • Cab-branding advertising
  • Bus Advertising
  • In-train advertising
  • Metro Advertising
  • Auto Branding

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