Chandigarh is a city, district and union territory in India that serves as the capital of the two neighbouring states of Punjab and Haryana. Chandigarh is bordered by the state of Punjab to the north, the west and the south, and by the state of Haryana to the east. It is considered to be a part of the Chandigarh Capital Region or Greater Chandigarh, which includes Chandigarh, and the city of Panchkula (in Haryana) and cities of Kharar, Kurali, Mohali, Zirakpur (in Punjab). The city has one of the highest per capita incomes in the country. The city is the cleanest in India.
Demographics of Chandigarh
- As per details from Census 2011, Chandigarh has a population of 10.55 Lakhs.
- Literacy rate in Chandigarh is 86.05 per cent as per 2011 population census. Of that, male literacy stands at 89.99 per cent while female literacy is at 81.19 per cent.
- English is the sole official language of Chandigarh. The majority of the population speaks Hindi while Punjabi is also spoken.
Most Popular areas of Chandigarh
- The Rock Garden of Chandigarh is a sculpture garden for rock enthusiasts in Chandigarh. It is also known as Nek Chand’s Rock Garden after its founder Nek Chand Saini. The Rock Garden sits near Sukhna Lake. It consists of man-made interlinked waterfalls and many other sculptures that have been made of scrap and other kinds of waste.
- Garden of Springs, Chandigarh, Rose Garden, Japanese Garden, Chandigarh, Parrot Bird Sanctuary, Chandigarh, Zakir Hussain Rose Garden, Mahendra Chaudhary Zoological Park, Sukhna Lake, Sukhna Wildlife Sanctuary, Rose Festival (Chandigarh), Heritage Trees of Chandigarh, Sukhna Interpretation Centre is some natural landscapes.
- Open Hand Monument, Palace of Assembly, Chandigarh, Chandigarh Capitol Complex, Secretariat Building, Chandigarh are some famous architectural buildings.
- Government Museum and Art Gallery, Chandigarh, Gandhi Bhawan, Chandigarh, Open Hand Monument are some famous museums.
Television in Chandigarh
The general entertainment, sports, news channels,devotion are the most watched. Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, individuals happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.
Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids’ channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years. The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 per cent of TV viewership. Sports excluding cricket accounted for 85 per cent of viewing time.IPL had contributed 51 per cent of the total television viewing population.
Radio in Chandigarh
Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, travelling, relaxing or doing almost anything. Radio offers information such as news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio now covers 97.5% of the total population and 91% of the total area of India.
FM radio channels broadcasted in Chandigarh are Radio Mirchi, Big FM, Desh Bhagat Radio, Red FM, Vivdh Bharati, Bol Punjabi Radio.
Newspapers in Chandigarh
India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also. Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.
Some famous newspapers are Tribune newspaper, Indian Express, Pioneer, Times of India, Jansatta, Divya Himachal Praashan, Naya Lokyug, Amar Ujala, Naya India, Dainik Bhaskar, Punjabi Tribune, Rozana Spokesman, Janta Express, Yugmarg.
Outdoor and Transit
Outdoor advertising also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. The city of Kochi has one of the slowest moving traffic in India. People who usually travel daily can be reached out through outdoor and transit media.
The most common outdoor advertising in Chandigarh are:
2. Bus Shelters
3. Gantry Ads
4. Mall Media Ads
5. Glow Sign Board
6. Projection Screening
7. Metro Pillars
8. Pole Kicsks
Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas
Transit advertising that can be done are:
- Cab-branding advertising
- Bus Advertising
- In-train advertising
- Metro Advertising
- Auto Branding