Dehradun is also known as Dera Doon, is the winter capital and the most populated city of the Indian state of Uttarakhand. Part of the Garhwal region, it lies along National Highway 7. Dehradun is located in the Doon Valley on the foothills of the Himalayas nestled between the river Ganges on the east and the river Yamuna on the west. The city is noted for its picturesque landscape and slightly milder climate and provides a gateway to the surrounding region. It is well connected and in proximity to Himalayan tourist destinations such as Mussoorie, Dhanaulti, Chakrata, New Tehri, Uttarkashi, Harsil, Chopta – Tungnath, Auli, India, famous summer and winter trekking destinations like Dodital, Dayara Bugyal, Kedarkantha, Har Ki Dun for camping and grandeur Himalayan panoramic views.
Dehradun is also known for its Basmati rice and bakery products. It is also known as the ‘Abode of Drona’.
Demographics of Dehradun
- As per Census India, the population of Dehradun in 2011 was 578,420.
- The sex ratio of the city is 906 per 1000 males. The child sex ratio of girls is 873 per 1000 boys.
- The effective literacy rate of Dehradun city is 89.32 per cent, whereas male literacy and female literacy rates are 92.65 and 85.66 per cent, respectively.
- Hindi, the official state language, is the primary language in Dehradun. Other major regional languages are Garhwali, Kumaoni and Jaunsari.
Most Popular areas of Dehradun
- Tourist destinations include the Dehradun Zoo, Kalanga Monument, Chandrabani, Himalayan Gallery cum Regional Science Centre Guchhupani, Forest Research Institute, Tapovan, Lakshman Siddha Peeth, Central Braille Press and Wadia Institute of Himalayan Geology.
- The tourist destinations can be divided into four or five areas: nature, sports, sanctuary, museums and institutions. The nearby hill stations are well known for their natural environment.
- Hill stations include Mussoorie, Sahastradhara, Chakrata, and Dakpathar.
Television in Dehradun
The general entertainment, sports, news channels,devotion are the most watched. Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, individuals happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.
Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids’ channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years. The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 per cent of TV viewership. Sports excluding cricket accounted for 85 per cent of viewing time.IPL had contributed 51 per cent of the total television viewing population.
A mix of Hindi, English, and other regional channels are accessible via cable subscription, direct-broadcast satellite service or Internet-based television. Direct-to-Home (DTH) entertainment services in Dehradun include Videocon d2h, DD Direct+, Dish TV, Reliance Digital TV, Airtel digital TV and Tata Sky.
Radio in Chandigarh
Radio, as a medium, offers a form of entertainment that attracts listeners while they are working, travelling, relaxing or doing almost anything. Radio offers information such as news, weather reports, traffic conditions, advertising and music for your listening pleasure. Radio Advertising is the second most widely used medium that people can connect to. Radio now covers 97.5% of the total population and 91% of the total area of India.
All India Radio, the national state-owned radio broadcaster, has AM radio stations in the city. All India Radio also airs an FM radio station known as AIR North. Dehradun has five FM stations including, AIR Dehradun, Radio Dehradun (community radio station), Red FM 93.5, Radio Zindagi, Hello Doon (NIVH) and Himagiri Ki Awaaz. There is a Doordarshan Kendra in the city and provides state-owned free-to-air terrestrial channel DD Uttarakhand.
Newspapers in Kochi
India is the second-largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also. Placing your advertisement in a newspaper provides you with the advantage of knowing that your audience is more likely to notice it they are habitually reading the newspaper.
Most of the media houses in Uttarakhand are based in Dehradun. Among Dehradun’s widely circulated Hindi-language newspapers are Dainik Tribune, Shah Times, Uttarakhand Aaj, Dainik Jagran, Gorkha Sandesh, Hindustan Rashtriya Sahara, Divya Himgiri, and Amar Ujala. The Dehradun Street and The Garhwal Post are two major English-language newspapers that are produced and published from the city. Other popular English-language newspapers published and sold in Dehradun include The Himachal Times, Deccan Herald, The Times of India, and Hindustan Times.
Outdoor and Transit
Outdoor advertising also known as Out of Home Advertising (OOH) is the advertising done outside the home. It includes billboards, street, road, highway, transit advertisements that you see on the go. People who usually travel daily can be reached out through outdoor and transit media.
The most common outdoor advertising in Dehradun are:
2. Bus Shelters
3. Gantry Ads
4. Mall Media Ads
5. Glcw Sign Board
6. Projection Screening
7. Metro Pillars
8. Pole Kicsks
Transit Advertising is the advertising placed in or on the modes of public transportation or the public transportation areas
Transit advertising that can be done are:
- Cab-branding advertising
- Bus Advertising
- In-train advertising
- Metro Advertising
- Auto Branding