What you Need to Know about Television Advertising in India

A television advertisement is a span of television programming produced and paid for by an organization. Advertising on television allows you to convey a wide range of audience about your product or service. It allows you to show the benefits of ownership.

Television advertising has been a popular medium for large retailers ever since television came into being. With the arrival of cable television came lower production costs and also the opportunity to reach smaller, a more targeted market, making it a viable option for small as well as medium-sized businesses.

Television advertising involves three main tasks:

– Creating a television advertisement that meets broadcast standards

– Placing the advertisement on television to reach the desired target market

– Measuring the outcomes of these ads

The first television advertisement came out in the United States on July 1 in the year 1941.The first television advertisement in the United Kingdom came out on September 22 in the year 1955. The first television advertisement in Asia appeared on Nippon Television in Tokyo on August 28 in the year 1953. The first television advertising that appeared in India was on January 1 in the year 1976 for Gwalior Suitings.

 

Television Advertising in India

The Indian television channels are widely classified through Broadcast television, Cable television, Satellite television, Internet Protocol Television. There are currently 902 private satellite television channels in India as of March 2019. Televisions are broadcasted in homes through cables and direct to home (DTH) in India. The Television advertising rates vary for TV ad spots, regional, national channels, prime time, non-prime time and on media planning platforms. Television ads leave a long-lasting impact on our minds and it helps facilitates brand credibility.

Brands in India rely on effective storytelling to capture the audience’s emotions.TV ads due to higher cost and stringent standard are self-selective in nature and help build a robust credibility and premium perception for brands that chose to advertise on TV. Brands rely heavily on advertising on Television advertising to build a premium brand perception not only amongst the consumers but also the trade partners. In India, TV commercials have traditionally helped manufacturers increase their exchange penetration, in addition, to increase their shelf area inside the store with the aid of using extra stocks. Broadcasters in an Indian Television channel can help you reach out to a national target group. It is also possible to enter a more localized audience through the channels broadcasting in regional languages.

Credit-BARC Report 2019

Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, individuals happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.

Favorable rules and regulations, technological innovation and increasing investment opportunities in the broadcasting and cable TV industry are the key factors leading to the growth of the market in India. One of the main factors supporting the increase of that segment is the growing demand for TV sets, particularly in rural areas.

Viewership

Television continues to be the most appealing medium for the kids. The total television viewership accounted for by kids television is 6 per cent. The report by BARC states that the kids’ channels are not only viewed by the kids but also by the people around them. 39 per cent of the kids content is watched by children of the age group 2-14 years. 18 per cent of the kids content is watched by people of the age group 31-40 years.The youth of the age group 15-30 years contribute to about 33 per cent of TV viewership. Adults of the age-group 31-50 years contribute to about 32 percent of TV viewership.

Sports excluding cricket accounted for 85 percent of viewing time.IPL had contributed 51 per cent of the total television viewing population.

Types of Television Channels

The types of advertising include

-General Entertainment Channel

-Music Channels

-Movie Channels

-News Channels

-Lifestyle

-Information

-Kids

-News Channels

-Regional Channels

List of Television Channels in Hindi

Here’s the list of Television channels in Hindi available in India:

Channel Type
Star Plus Entertainment
Zee TV Entertainment
Colors TV Entertainment
Sony Entertainment TV Entertainment
Sony Sab Entertainment
& TV Entertainment
Dangal TV Entertainment
DD Retro Entertainment
Star Utsav Entertainment
Star Bharat Entertainment
Colors Rishtey Entertainment
DD Bharati Entertainment
DD National Entertainment
Discovery Entertainment
Zee Anmol Entertainment
Zee Pal Entertainment
Shemaroo TV Entertainment
Big Magic Entertainment
Enterr 10 Entertainment
Filmy Movies
& Pictures Movies
B4U Movies Movies
B4U Kadak Movies
BFlix Movies Movies
Cinema TV Movies
Wow TV Movies
Rishtey Cineplex Movies
Colors Cineplex Movies
Housefull Movies Movies
Maha Movie Movies
Manoranjan TV Movies
RT Movies Movies
Sony Max Movies
Sony Max 2 Movies
Sony Wah Movies
Star Gold Movies
Star Gold 2 Movies
Star Gold Select Movies
Star Utsav Movies Movies
Zee Action Movies
Zee Anmol Cinema Movies
Zee Bollywood Movies
Zee Cinema Movies
Zee Classic Movies
Movies OK Movies
9X Jhalwa Music
9XM Music
B4U Music Music
Mastii Music
MTV Beats Music
MTV Music
Music India Music
Showbox Music
E24 Music &Entertainment
Bindass Music &Entertainment
Zoom Music &Entertainment
Zing Music &Entertainment
Cartoon Network Kids
Disney Junior Kids
Discovery Kids Kids
Disney Channel Kids
Hungama TV Kids
Maha Cartoon Kids
Marve HQ Kids
Nick Jr. Kids
Nickelodeon Kids
Pogo TV Kids
Sonic Nickelodeon Kids
Sony Yay Kids
CBeebies India Kids
DD Kisan Information & Lifestyle
Discovery Channel Information & Lifestyle
Discovery Science Information & Lifestyle
Discovery Turbo Information & Lifestyle
EPIC Information & Lifestyle
Fashion TV Information & Lifestyle
Fox Life Information & Lifestyle
Green TV Information & Lifestyle
History TV 18 Information & Lifestyle
Living Foodz Information & Lifestyle
Living Travelz Information & Lifestyle
NAT Geo People Information & Lifestyle
NAT Geo Wild Information & Lifestyle
National Geographic Information & Lifestyle
NDTV Good Times Information & Lifestyle
Sony BBC Earth Information & Lifestyle
TLC Information & Lifestyle
Travel XP Information & Lifestyle
A1 TV News & Business
Aaj TAk News & Business
Aajtak Tez News & Business
ABP News News & Business
Bharat Samachar News & Business
CNBC Awaaz News & Business
DD News News & Business
India TV News & Business
Jan TV News & Business
Live India News & Business
Lok Sabha TV News & Business
National Voice News & Business
NDTV India News & Business
News 24 News & Business
News Nation News & Business
News World India News & Business
News18 India News & Business
Surya Samachar News & Business
Rajya Sabha TV News & Business
Republic Bharat News & Business
Sudarshan TV News & Business
TV 24 News & Business
Zee Business News & Business
Zee Hindustan News & Business
Zee News News & Business
R9 TV News & Business
DD Sports Sports
Eurosports Sports
Star Sports Sports
Sony Ten Sports
Sony ESPN Sports
Sony Ten Sports
1 Sports Sports
Aastha Bhajan Religious
Aastha Religious
Arihant Religious
Divya Religious
Darshan 24 Religious
Devi Religious
Mahavira Religious
Mangal Kalash Religious
Sadhna Religious
Sanatan Religious
Sanskar Religious
Satsang Religious
Soham Religious
Tulsi Religious
Vrinda Religious
Vrindavan Religious
Hare Krshna TV Religious

 

Here is the list of English language channels in India.

Channel Type
HBO Movies
MN+ Movies
MNX Movies
Movies Now Movies
Romedy Now Movies
Sony PIX Movies
Star Movies Movies
Star Movies Select HD Movies
WB Movies
& flix Movies
& Prive HD Movies
VH1 Music
Baby TV Kids
Cartoon Network Kids
Discovery Kids Kids
Disney Channel Kids
Marvel HQ Kids
Disney Junior Kids
Nick Kids
Nick HD+ Kids
Nick Jr. Kids
Nickelodeon Sonic Kids
Pogo TV Kids
Animal Planet Entertainment & Lifestyle
Colors Infinity Entertainment & Lifestyle
Comedy Central Entertainment & Lifestyle
Discovery Channel Entertainment & Lifestyle
Discovery Science Entertainment & Lifestyle
Discovery Turbo Entertainment & Lifestyle
Disney International HD Entertainment & Lifestyle
Fashion TV Entertainment & Lifestyle
Fox Life Entertainment & Lifestyle
History TV18 Entertainment & Lifestyle
National Geographic Entertainment & Lifestyle
Nat Geo Wild Entertainment & Lifestyle
Nat Geo People Entertainment & Lifestyle
NDTV Good Times Entertainment & Lifestyle
Romedy Now Entertainment & Lifestyle
Sony BBC Earth Entertainment & Lifestyle
Star World Entertainment & Lifestyle
Star World Premiere Entertainment & Lifestyle
TLC Entertainment & Lifestyle
Travel Cafe Entertainment & Lifestyle
Zee Cafe Entertainment & Lifestyle
CNN- News 18 National News Channel
DD India National News Channel
India Today National News Channel
Mirror Now National News Channel
NDTV 24×7 National News Channel
NewsX National News Channel
Republic TV National News Channel
Times Now National News Channel
WION National News Channel
India Ahead National News Channel
GOD TV Religious
1 Sports Sports
Eurosport Sports
Sony Six Sports
Sony TEN 1 Sports
Sony TEN 2 Sports
Star Sports 1 Sports
Star Sports 2 Sports
Star Sports 3 Sports
Star Sports First Sports
Star Sports Select 1 Sports
Star Sports Select 2 Sports

 

 

Television Channels in Regional Language

The television viewers of regional language contribute more to the overall viewership of television in India. According to a report by Broadcast Audience Research Council of India (BARC) titled ‘What India Watched-2019’, some of the regional languages that saw massive growth in viewership in the past four years are Assamese (125 %), Bhojpuri(200 %), Gujarati(157 %), Marathi(128 %), Bengali(83 %), Odia(111 %) and Urdu(179 %). The report states that: “The share of viewership of regional language channels, other than Hindi and the four southern languages, has risen steadily, from 15 per cent in 2016 to 23 per cent in 2019.” Viewership of Kannada(61 %), Tamil(31 %) and Telugu(28 %) saw double-digit growth. Overall Assam and the rest of the North-East, Andhra Pradesh, Tamil Nadu and Telangana saw a growth in 2019.

 

 TV Channels in Gujarat ( Gujarati )

Channels Types
Colors Gujarati Entertainment
DD Girnar Entertainment
ABP Asmita News
GSTV News
News 18 Gujarati News
Nirmana News News
Sandesh News News
TV9 Gujarat News
Zee 24 Karak News

 

 TV Channels in Assam ( Assamese )

Channel Type
DD Assam Entertainment
DD North-East Entertainment
Jonack Entertainment
Rang Entertainment
Rengoni Entertainment
Indradhanu Movie
Ramdhenu Music
Assam Talks News
DY 365 News
New Live News
News 18 Assam/North-East News
Prag News News
Pratidin News News
North East Live News

 

TV Channels in West Bengal ( Bengali )

Channels Type
Aakash Aath Entertainment
SVF Bangla Entertainment
Colors Bangla Entertainment
Colors Bangla HD Entertainment
DD Bangla Entertainment
Ruposhi Bangla Entertainment
Sony Aath Entertainment
Star Jalsha Entertainment
Star Jalsha HD Entertainment
Sun Bangla Entertainment
Zee Bangla Entertainment
Zee Bangla HD Entertainment
Enterr10 Bangla Entertainment
Zee 24 Ghanta News
Calcutta News News
ABP Ananda News
News 18 Bangla News
Channel 10 News
High News News
Kolkata TV News
Khushboo Bangla Movies
Star Jalsha Movies Movies
Zee Bangla Movies Movies
Sangeet Bangla Music
Dhoom Music Music
Bangla Talkies Music
Sony Yay Kids ( Bengali audio)
Nickelodeon Kids ( Bengali audio)
Nickelodeon Sonic Kids ( Bengali audio)

 

TV Channels in Uttar Pradesh and Bihar ( Bhojpuri )

Channels Type
DD Bihar Entertainment
DD Jharkhand Entertainment
DD Uttar Pradesh Entertainment
Big Ganga Entertainment
Bhojpuri Channel Entertainment
Dishum TV Entertainment
Hamar TV Entertainment
Sangeet Bhojpuri Music
Bhojpuri Cinema TV Movies
Oscar Movies Bhojpuri Movies
Dabangg TV Movies
B4U Bhojpuri Movies
Zee Biskope Movies
Filamchi Movies
Housefull Action Movies
Enterr 10 Movies
News 18-Bihar Jharkhand News
Zee Bihar Jharkhand News

 

TV Channels in Karnataka ( Kannada )

Channel Type
Kalki Kannada HD Entertainment
Colors Kannada HD Entertainment
Udaya TV HD Entertainment
Star Suvarna HD Entertainment
Zee Kannada HD Entertainment
DD Chandana Entertainment
Udaya TV Entertainment
Colors Kannada Entertainment
Zee Kannada Entertainment
Star Suvarna Entertainment
Kasthuri Entertainment
Kalki Kannada Entertainment
Colors Super Entertainment
Udaya Movies Movies
Star Suvarna Plus Movies
Public Movies Movies
Colors Kannada Cinema Movies
Zee Picchar Kannada Movies
Udaya Music Music
Raj Musix Kannada Music
Public Music Music
Udaya Comedy Comedy
Chintu TV Kids
Nickelodeon Kids (Kannada feed)
Nickelodeon Sonic Kids (Kannada feed)
Saral Jeevan Entertainment & Lifestyle
Ayush TV Entertainment & Lifestyle
Discovery Channel Entertainment & Lifestyle
Sri Sankara TV Religious
Sri Venkateswara Bhakti Channel 2 Religious
Star Sports 1 Kannada Sports(Kannada feed)
TV9 Karnataka News
Suvarna News News
Kasthuri Newz 24 News
Public TV News
News 18 Kannada News
Raj News Kannada News
Dighvijay TV 24×7 News
TV5 Kannada News
News X Kannada News

 

TV Channels in Goa ( Konkani )

Channel Type
In Goa News News
HCN Goa Entertainment
Goa 365 Cultural
Prudent Media Entertainment
RDX Goa Entertainment
GC TV Entertainment
Prime TV News
NCH TV Religious Channel
Glory TV Religious Channel
Rophe TV Religious Channel
CCR TV Religious and genera programme
GTV News
Goan Reporter News

 

TV Channels in Mangalore ( Konkani )

Type Channel
Daijiworld 24×7 News
Divine Word TV Religious
Big J TV Entertainment

 

TV Channels in Maharashtra ( Marathi )

Channel Type
Zee Talkies Movie
9x Jhakaas Music
Sangeet Marathi Music
DD Sahyadri Government Owned
Zee Marathi (also HD) Entertainment
Colors Marathi (also HD) Entertainment
Star Pravah (also HD) Entertainment
Zee Yuva (also HD) Entertainment
Sony Marathi Entertainment
Fakt Marathi Entertainment
Shemaroo Marathibana

 

Movie
Maiboli Music
Star Sports 1 Marathi Sports
Saam TV News and current affairs
ABP Majha News and current affairs
News 18 Lokmat News and current affairs
Jai Maharashtra News and current affairs
TV9 Marathi News and current affairs
Zee 24 Taas News and current affairs

 

TV Channels in  Kerala ( Malayalam )

Channels Type
Amrita Entertainment
Asianet Entertainment
Asianet Movies Movies
Asianet News News
Asianet Plus Entertainment
Athmeeya Yatra Religious
Darshana Religious
DD Malayalam State owned
Flowers Entertainment
Goodness Religious
Harvest Religious
Jaihind News
Janam News
Jeevan Entertainment
Kappa Entertainment
Kairali Entertainment
Kairali News News
Kaumudi Entertainment
Kerala vision Entertainment
Kochu TV Kids
Malayalam Naaptol Shopping
Mangalam News
Manorama News News
Matrubhumi News News
Media One News
Mazhavil Manorama Entertainment
News 18 Keralam News
Power Vision Religious
Raj Musix Malayalam Music
Raj News Malayalam News
Reporter News
Safari Entertainment & Lifestyle
Sakhi Entertainment
Shalom Religious
Shekinah Religious
Surya TV Entertainment
Surya Comedy Comedy
Surya Movies Movies
Surya Music Music
Twenty Four News
Victers Education
WE Entertainment
Yogi TV Malayalam Religious
Zee Keralam Entertainment
Discovery Entertainment & Lifestyle
Sony Yay Kids(feed-in Malayalam)
Nickelodeon Kids(feed-in Malayalam)
Nickelodeon Sonic Kids(feed-in Malayalam)
Discovery Kids Kids(feed-in Malayalam)

 

There are channels in the language Malayalam that are only available in cable Tv and not on any DTH platforms.

Channels Type
ACV Entertainment
Rosebowl Entertainment
Utsav Entertainment
Asianet Teleshop Tele-shopping
Jukebox Music
Medley Music
ACV News News
MAX Vision Tele-shopping

 

TV Channels in Odisha ( Odia )

Channel Type
DD Odia State-owned
Colors Odia Entertainment
Tarang TV Entertainment
Zee Sarthak Entertainment
Manjari TV Entertainment
Nandighosha tv News
OTV News
Kalinga TV News
Kanak News News
MBC TV News
Prameya News 7 News
Zee Odisha News
Naxatra News News
Kamyab TV News
News 18 Odia News
Tarang Music Music
Sidharth Music Music
Prarthana TV Religious
Alankar TV Movies

 

TV Channels in Punjab ( Punjabi )

Channel Type
Zee Punjabi General Entertainment
DD Punjabi General Entertainment
PTC Punjabi General Entertainment
Manoranjan Movies Movies
PTC Punjabi Gold Movies
ABP Sanjha News
Zee Punjab Haryana Himachal News
Fastway News News
Prime Asia TV News
PTC News News
9X Tashan Music
Sikh Channel Religious
Akaal Channel Religious
Sangat TV Religious

 

TV Channels in Tamil Nadu ( Tamil )

Channel Type
DD Podhigai State-owned
Captain TV General entertainment
Jaya TV General entertainment
Kalaignar TV General entertainment
Makkal TV General entertainment
Mega TV General entertainment
Peppers TV General entertainment
Polimer TV General entertainment
Putuyugam TV General entertainment
Raj TV General entertainment
Star Vijay General entertainment
Super TV General entertainment
Sun TV General entertainment
Vasanth TV General entertainment
Vendhar TV General entertainment
Zee Tamil General entertainment
MKTV General entertainment
Colors Tamil General entertainment
J Movies Movie
KTV Movie
Mega 24 Movie
Star Vijay Super Movie
Sony Pix Movie
Jaya Max Music
Isaiaruvi Music
Mega Musiq Music
Raj Musix Music
Star Vijay Music Music
Sun Music Music
Muraasu TV Classic
Sun Life Classic
Captain News News
Lotus News News
Puthiya Thalaimurai News
Raj News News
Kalaignar Seithgal News
Sun News News
Thanthi TV News
Polimer News News
News J News
Adithya TV Comedy
Sirippoli Comedy
Cartoon Network Kids (Tamil Feed)
Chithiram Kids
Chutti TV Kids
Discovery Kids Kids (Tamil Feed)
Disney Channel Kids (Tamil Feed)
Disney Junior Kids (Tamil Feed)
Hungama TV Kids (Tamil Feed)
Marvel HQ Kids (Tamil Feed)
Nickelodeon India Kids (Tamil Feed)
Pogo Kids (Tamil Feed)
Discovery Channel Tamil Information & Entertainment
FOX Traveller Information & Entertainment (Tamil Feed)
Nat Geo Wild Information & Entertainment (Tamil Feed)
National Geographic Channel Information & Entertainment (Tamil Feed)
Shop CJ Tamil Shopping
Home Shop 18 Tamil Shopping
Sri Sankara TV Religious
Angel TV Religious

 

TV Channels in Andhra Pradesh &Telangana ( Telugu )

Channels Types
DD Saptagiri State-Owned
DD Yadagri State-Owned
ETV (also in HD) General Entertainment
Gemini TV (also in HD) General Entertainment
Star Maa (also in HD) General Entertainment
Vissa TV General Entertainment
Zee Telugu (also in HD) General Entertainment
Gemini Movies (also in HD) Movies
Star Maa Movies (also in HD) Movies
Star Maa Gold Movies
ETV Cinema Movies
Zee Cinemalu (also in HD) Movies
Sony Pix (also HD) Movies
&flix Movies
Gemini Music Music
Star Maa Music Music
Raj Musix Telugu Music
Gemini Comedy Comedy
ETV Plus Comedy
ETV Abhiruchi Lifestyle & Fitness
ETV Life Lifestyle & Fitness
Sri Venkateshwara Bhakti Channel Religious
Bhakti TV Religious
Subhavaarta Religious
6 TV News
10 TV News
99 TV News
ABN Andhra Jyothi News
Bhaarat Today News
ETV Andhra Pradesh News
ETV Telangana News
HMTV News
Jai Telangana TV News
NTV News
Prime 9 News News
Raj News Telugu News
Sakshi TV News
Studio N News News
T News News
TV5 News
TV9 Telugu News
V6 News News
MOJO TV News
Vanitha TV Women
Gemini Life Movie
Cartoon Network (also HD) Kids (Feed-in Telugu)
Hungama TV Kids (Feed-in Telugu)
Discovery Kids Kids (Feed-in Telugu)
Disney Channel Kids (Feed-in Telugu)
Disney Junior Kids (Feed-in Telugu)
Marvel HQ Kids (Feed-in Telugu)
Kushi Kids
Nickelodeon (also HD) Kids (Feed-in Telugu)
Nickelodeon Sonic Kids (Feed-in Telugu)
Sony Yay Kids (Feed-in Telugu)
Discovery Channel (also HD) Information & Entertainment (Feed-in Telugu)
History TV 18 (also HD) Information & Entertainment (Feed-in Telugu)
National Geographic Channel (also HD) Information & Entertainment (Feed-in Telugu)
Nat Geo Wild (also HD) Information & Entertainment (Feed-in Telugu)
Sony BBC Earth (also HD) Information & Entertainment (Feed-in Telugu)
Star Sports 1 Telugu Sports
Naaptol Telugu Shopping
Shop CJ Telugu Shopping
Home Shop 18 Telugu Shopping

 

Types of Television Advertising

  1. Aston Band

It is a flash ad that is usually placed at the bottom of the TV screen

  1. Scrollers Advertising

It is a short duration advertisement that scrolls from one end to another. Usually, news channels play this type of advertisement.

  1. Regular FCT Advertising

These are the regular TV advertisements that are played during the breaks on television shows. Regular FCT Advertising is the most popular type of advertising format.

  1. L Band

They are L shaped advertisement that is played during the television programme. It is usually placed on the left side and bottom of the screen.

  1. Banner Advertising

Sponsorship tags that are given to advertisers when a programme is broadcasted. It is usually “powered by”,” sponsored by”,” presented by”.

  1. Teleshopping Advertising

Teleshopping Advertising is run in the form of a pre-recorded television programme for about 20-30 minutes long. They are generally played when the viewership is low.

Advertisers can also advertise in DTH service providers such as Airtel DTH, Tata Sky, Dish TV, Sun Direct.

Why choose Television Advertising

In order to build an efficient TV ad, a successful script needs first to emphasise a strong bid. Advertisements often need to be created successfully, which is why the services of a publicity firm are always preferable, which will assist you in producing the whole campaign.

  1. Television reaches a larger audience both in the national and regional level in a short period of time.
  2. It allows you to convey your message through visual, motion and sound, that can give your product and service instant credibility.
  3. It gives you an opportunity to be creative and attach a personality to the brand.
  4. It is an opportunity to tap into a captive audience.

 

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