Globally in terms of business the print media industry has been on a decline. However,print continues to be the second most important platform for Indian advertising.
The history of the newspaper in India dates back to the year 1780, when the first newspaper, The Bengal Gazette was started under the British Raj by James Augustus Hickey.
Advertising revenue in the year 2019 grew on the back of growth in Hindi, as Hindi is able to command a higher price in Tier 1 cities due to the growing readership base according to the KPMG report. Local advertisers also saw a growth in regional language. According to the Pitch Madison report, print media has not only maintained its volume and value, but it has also increased.
India is the second largest market of newspapers in the world. There are over 100,000 publications. Daily newspapers circulation is over 240 million copies. Hindi-language newspapers have the largest circulation. Publications are produced in 22 scheduled languages in the country as well in other languages also.
List of Top 10 Newspapers in India
|The Times of India||English|
- Dainik Bhaskar
Dainik Bhaskar in an Indian newspaper in Hindi language. It is a daily newspaper owned by the Dainik Bhaskar Group. It started in the year 1958.Today Dainik Bhaskar is present in 12 states with 65 editions in Gujarati, Hindi and Marathi.
- Dainik Jagaran
Dainik Jagaran is an Indian newspaper in Hindi language. It was launched in 1942 and is owned by Jagaran Prakashan Limited. In the year 2017 it was the largest newspaper in India by circulation.
- The Times of India
The Times of India(TOI) is an Indian English language daily newspaper and a digital news media owned by The Times Group.It is the oldest English-language newspaper in India, and the second-oldest Indian newspaper still in circulation since its first edition published in 1838.
- Malayala Manorama
Malayala Manorama is a morning newspaper in Malayalam published from Kottayam, Kerala, India by the Malayala Manorama Company Limited. It was first published as a weekly on 22 March 1890, and currently has a readership of over 20 million. It is also the second oldest Malayalam newspaper in Kerala in circulation
- Amar Ujala
Amar Ujala is a Hindi-language daily newspaper published in India. It has 21 editions in six states and two union territories covering 179 districts. Amar Ujala was founded in Agra in 1948.
- Hindustan Dainik
Hindustan Dainik is an Indian Hindi-language daily newspaper. According to Audit Bureau of Circulations , it is ranked 13th in the world by circulation and 6th in India. Madan Mohan Malaviya launched it in 1936.It is published by Hindustan Media Ventures Limited. It ranks as the second largest-read daily in the country. Hindustan has 21 editions across the Hindi belt.
- Rajasthan Patrika
Rajasthan Patrika is an Indian Hindi-language daily newspaper. It was founded by Karpoor Chandra Kulish in 1956 and published as Rajasthan Patrika in Delhi and Rajasthan, and as Patrika in 9 other states.
Eenadu daily newspaper is the largest circulated Telgu newspaper in the State of Andhra Pradesh and the State of Telangana of India. According to the Indian Readership Survey Indian Readership Survey (IRS) Q1 2019, Eenadu ranks at number four among the Indian-language regional dailies with a total readership (TR).It was founded in 1974.
- Dina Thanthi
Dina Thanthi is a Tamil language daily newspaper . It was founded by S.P. Adithanar in Madurai in 1942. Dina Thanthi is India’s largest daily printed in the Tamil language and the ninth largest among all dailies in India by circulation. It is printed in 16 cities across India.
- The Hindu
The Hindu is an English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu, India. It was started as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the second most circulated English – language newspaper in India, afterThe Times of India. As of March 2018, The Hindu is published from 21 locations across 11 states of India.
List of Newspapers in India by readership
This is the list of Newspapers in India by readership according to the Indian Readership Survey (IRS) in 2019.
|The Times of India||English|
|Ananda Bazar Patrika||Bengali|
List of Newspapers in India by Language
|Nava Bharat Times||Hindi|
|Sarkar ki Upalabdhiya||Hindi, Urdu|
|Daily News and Analysis||English|
|The Free Press Journal||English|
|Imphal Free Press||English|
|North East Mail||English|
|Seven Sisters Post||English|
|Star of Mysore||English|
|The Assam Chronicle||English|
|The Assam Tribune||English|
|The Economic Times||English|
|The Hans India||English|
|The Indian Express||English|
|The Morung Express||English|
|The Navhind Times||English|
|The New Indian Express||English|
|The News Today||English|
|The North East Times||English|
|The Shillong Times||English|
|The Times of India||English|
|The Afternoon Dispatch & Courier||English|
|Daily Punjab Times||Punjabi|
|Hindu Tamil Thisai||Tamil|
|The Munsif Daily||Urdu|
|The Siasat Daily||Urdu|
|New Delhi Times||English|
Types of Newspaper Advertising
Newspapers can be categorized in mainly 3 types:
- Classified ads
These are small ads that are usually placed on the left side of the newspaper. These messages usually are grouped under specific headings, in a separate sections.
The types of classified ads are:
Business classified advertisements includes business offers, proposals, sales promotion, ad seeking business partners. Many small and medium sized business focus on advertising on classified ads in comparisons to other platforms.
These advertisements are usually placed by individual advertisers. They are usually intended for personal or government references. They include personal statements such as lost and found, name , address change, legal notifications and notice of marriages.
These types of advertisements includes renting , selling , purchasing of houses on behalf of property brokers, individual owners and landlords.
These types of advertisements are common in both classified and display ads. They are a great place for small and medium sized businesses to attract job applicants. Job applicants can also describe about their qualifications and skills in hopes for employment opportunity.
Advertisers usually use this to place messages of condolences, remembrances, funeral invitations. These advertisements allows advertisers to post images off the departed, along with a message.
- Public Notice and Tenders
These advertisements usually has a lot of information to simply fit in a simple line ad. It is a type of public announcement. These advertisements are where the public is notified about the changes in laws, local rules, common regulations or anything that is associated with the government.
This format is a good way for advertisers to reach the targeted audience in an affordable price. These advertisements are usually used by coaching institutes.
Individuals usually place the advertisements about something that is very important for them. Personal messages like birthday wishes, seasonal greetings, personal achievements are also distributed through the classified advertisements.
This is one common classified advertisements. A close family member places a text advertisement or a classified display advertisement that consists of either the bride or groom and seeks for a prospective groom or bride respectively.
Classified Advertising in newspapers can be:
A. Classified Display Ads
This includes images along with text in the classified section of the newspaper making it look more appealing. These types of ads are usually taken by small businesses who want to present their goods and services focusing on the local market.
B. Text Classified Ads
This form of advertisements just has texts and is place in the classified section in the newspaper. This type of advertisement is usually done for job recruitments, lost and found, matrimony, name change etc.
- Regular Classified Ads
These are normal text advertisements. They are usually with no graphics, and are a column wide.
Why to advertise in Classifieds
– Reaches your target audience based on the segmented demographics.
-It is a simple format that reaches directly to the point.
-It provides prospects with multiple ways in contacting you.
-In comparison to other print media formats, classified ads are significantly more affordable.
-It is low cost when compared with other forms of advertising.
-This form of advertising has a wide reach.
- Display ads
These are the types of advertisements that are highly visual, which in turn helps draw the reader to the message. These ads are enormous and can capture a whole page of a newspaper. Every day products can be advertised through these ads. They usually occupy a square or rectangular space in the newspaper.
Why to do display advertising
-You can use eye catching imagery to grab the attention of the audience.
-You can build brand awareness and promote your goods and services. Display advertisements have a high reach and can target a large audience.
-You can target a specific demographic based on the age group and gender.
- Insert Ads
They are full-page advertisements posted in a newspaper, usually in the form of a pamphlet or card. As insert ads are stand alone, they can be pulled out of the newspaper and placed on the hand of the reader.
Why to do Insert Advertising
-It reaches a huge audience. It has the potential in getting your message to your readers.
-It sets your brand apart.
-It is highly targeted based on demographics. Inserts gives you the power to get your message o your potential customers.
Benefits of Newspaper Advertising
-Placing your advertisement in a newspaper provides you the advantage of knowing that your audience is more likely to notice it a they are habitually reading the newspaper.
-Focus of targeted audience based on demographics.
-They are affordable.
-Newspaper advertising is effective as readers frequently look at advertisements in this medium.It is also a more trusted medium.