Things You Should Know before Advertising at Airports in India

Airport advertising falls under the category of out of home (OOH) or outdoor advertising. The campaigns of airport advertising are of the effective approaches of attaining to a large segment of the target audience when they are on the move. The airport is considered to be the best place where one can attract customers to make a purchase. The bold static and digital displays deliver a powerful message on behalf of the advertiser. It has always been thought that airport advertising is a medium to reach the affluent people, but with discounts offered by airline services and with low-cost airlines people from various sectors travel by flight. Advertising in airports creates a greater impact on the minds of the people. Airports have both leisure as well as business travellers.

Airport advertising brings in opportunities for regional, national and international campaigns of all sizes. Large airports in India have also come up with interesting advertising options. Indira Gandhi International Airport (Delhi), Chhatrapati Shivaji International Airport (Mumbai), Kempengowda International Airport (Bangalore), Chennai International Airport (Chennai), Netaji Subash Chandra Bose International Airport (Kolkata), Rajiv Gandhi International Airport (Hyderabad), Cochin International Airport (Cochin), Sardar Vallabhbhai Patel International Airport (Ahmedabad), Pune Airport (Pune), Dabolim Airport (Goa) are some of the top airports with highest passenger traffic. Indigo, GoAir, Vistara, Spice Jet, Air India are some of the large airline carriers in India.

Top 10 Airports in India

India is one of the largest civil aviation markets in the world. Every year more than 120 million passengers book domestic flight tickets. It increases to 180 million passengers when booking to international flights are added. The top 10 busiest airports in India are:

1. Indira Gandhi International Airport ( Delhi )

Indira Gandhi International Airport serves the National Capital Region ( NCR ). It is the 12th busiest airport in the world. It is also the largest airport in India.

2. Chhatrapati Shivaji International Airport ( Mumbai )

Chhatrapati Shivaji International Airport ( Mumbai ) serves about 50 million passengers each year. It is considered to be the second busiest airport in India.

3. Kempengowda International Airport ( Bangalore )

Bangalore which is the capital city of Karnataka is liked equally by booth business persons and tourists. Kempengowda International Airport ( Bangalore ) has close to 33 million people book flight tickets to or fro from Kempengowda International Airport.

4. Chennai International Airport ( Chennai )

Chennai International Airport is the fourth busiest airport in India. The airport hosts flights from major Indian cities and from various countries.

5. Netaji Subash Chandra Bose International Airport ( Kolkata )

Netaji Subash Chandra Bose International Airport is the largest airport in the eastern part of the country. It had almost close to 20 million passengers in the year 2018-2019. It is the fifth busiest airport in India.

6. Rajiv Gandhi International Airport ( Hyderabad )

 Rajiv Gandhi International Airport in Hyderabad served almost 18 million people in 2018-2019. The city of Hyderabad is known for its tourism as well for business purposes.

7. Cochin International Airport ( Cochin )

Cochin International Airport is in Cochin a city which is a part of the state Kerala. It has flights from all major cities as well as countries.

It is the seventh busiest airport in India.

8. Sardar Vallabhbhai Patel International Airport ( Ahmedabad )

Sardar Vallabhbhai Patel International Airport is in Ahmedabad which is the largest city in Gujarat. It has almost 10 million people taking to or from Gujarat each year.

9. Pune Airport ( Pune )

Pune Airport is the ninth busiest airport in India. It had almost 8 million people travelling to or fro from Pune in the year 2018-2019.

10. Dabolim Airport ( Goa )

Dabolim Airport is in Goa. Goa is considered the land of sun, sand and sea. It sees a lot of tourists every year. Dabolim Airport is the tenth busiest airport in India.

Top 50 Airports in India

Here’s a list of top 50 busiest airports of India by passenger traffic and aircraft movement:

No.AirportCityPassengers (2019-20)
1. Indira Gandhi International AirportDelhi67,301,016
2. Chhatrapati Shivaji Maharaj International AirportMumbai45,873,329
3. Kempengowda International AirportBangalore32,361,666
4. Chennai International AirportChennai22,266,722
5. Netaji Subhash Chandra Bose International AirportKolkata22,015,391
6. Rajiv Gandhi International AirportHyderabad21,651,878
7. Sardar Vallabhbhai International AirportAhmedabad11,432,996
8. Cochin International AirportKochi9,624,334
9. Goa International AirportGoa8,356,240
10. Pune AirportPune8,085,607
11. Lokpriya Gopinath Bordoloi International AirportGuwahati5,457,449
12. Chaudhary Charan Singh International AirportLucknow5,433,757
13. Jaipur International AirportJaipur5,031,531
14. Jay Prakash Narayan AirportPatna4,525,765
15. Trivandrum International AirportThiruvananthapuram3,919,193
16. Biju Patnaik International AirportBhubaneswar3,672,246
17. Calicut International AirportCalicut3,229,910
18. Bagdogra International AirportSiliguri3,216,640
19. Dr. Babasaheb Ambedkar International AirportNagpur3,061,548
20. Lal Bahadur Shastri AirportVaranasi3,010,702
21. Devi Ahilyabai Holkar International AirportIndore2,918,971
22. Coimbatore International AirportCoimbatore2842
23. Sheikh ul-Alam International AirportSrinagar2,820,924
24. Visakhapatnam International AirportVisakhapatnam2,681,283
25. Birsa Munda International AirportRanchi2,485,293
26. Sri Guru Ram Dass Jee International AirportAmritsar2,457,615
27. Chandigarh International AirportChandigarh2,445,202
28. Swami Vivekananda International AirportRaipur2,119,417
29. Mangalore International AirportMangalore1,876,294
30. Veer-Savarkar International AirportPort-Blair1,658,661
31. Tiruchirappali International AirportTiruchirappali1,612,492
32. Kannur International AirportKannur1,583,600
33. Surat International AirportSurat1,515,557
34. Agartala AirportAgartala1,506,435
35. Jammu AirportJammu1,455,433
36. Madhurai AirportMadhurai1,422,337
37. Raja Bhoj AirportBhopal1,331,322
38. Jolly Grant AirportDehradun1,325,931
39. Imphal AirportImphal1,285,860
40. Maharana Pratap AirportUdaipur1,249,617
41. Vijayawada International AirportVijayawada1,130,583
42. Vadodara AirportVadodara1,104,061
43. Tirupati AirportTirupati834,984
44. Leh Kushok Bakula Rimpochee AirportLeh763,042
45. Gorakhpur AirportGorakhpur665,703
46. Shirdi AirportShirdi568,968
47. Jodhpur AirportJodhpur568,713
48. Dibrugarh AirportDibrugarh531,993
49. Hubli AirportHubli475,218
50. Allahabad AirportPrayagraj414,064

Aircraft Movement

No.NameCityAircraft (2019-20)
 1.Indira Gandhi International AirportDelhi450,012
 2.Chhatrapati Shivaji Maharaj International AirportMumbai304,675
 3.Kempengowda International AirportBangalore230,359
 4.Rajiv Gandhi International AirportHyderabad183,450
 5.Chennai International AirportChennai167,962
 6.Netaji Subhash Chandra Bose International AirportKolkata165,761
8.Sardar Vallabhbhai International AirportAhmedabad84,577
9.Cochin International AirportKochi66,106
10.Goa International AirportGoa57,655
11.Pune AirportPune54,261
12.Lokpriya Gopinath Bordoloi International AirportGuwahati45,539
13.Jaipur International AirportJaipur39,484
14.Chaudhary Charan Singh International AirportLucknow38,494
15.Jay Prakash Narayan AirportPatna30,959
16.Trivandrum International AirportThiruvananthapuram28,842
17.Biju Patnaik International AirportBhubhaneshwar27931
18.Calicut International AirportKozhikode25,355
19.Lal Bahadur Shastri AirportVaranasi24,056
20.Bagdogra International AirportSiliguri23,218
21.Dr. Babasaheb Ambedkar International AirportNagpur23,093
22.Devi Ahilyabai Holkar International AirportIndore22,935
23.Coimbatore International AirportCoimbatore22,303
24.Srinagar AirportSrinagar19,655
25.Birsa Munda AirportRanchi19,137
26.Chandigarh International AirportChandigarh18,321
27.Swami Vivekananda International AirportRaipur17,277
28.Sri Guru Ram Dass Jee International AirportAmritsar17,081
29.Madurai AirportMadurai15,925
30.Surat  AirportSurat15,855
31.Mangalore AirportMangalore15,685
32.Vijayawada International AirportVijayawada15,242
33.Raja Bhoj AirportBhopal14,371
34.Tiruchirappali International AirportTiruchirappali14,260
35.Veer-Savarkar International AirportPort-Blair14,235
36.Jammu AirportJammu14,033
37.Jolly Grant AirportDehradun13,127
38.Agartala AirportAgartala11,118
39.Maharana Pratap AirportUdaipur10,885
40.Imphal AirportImphal9,912
41.Tirupathy AirportTirupathy9,700
42.Rajahmundy AirportRajahmundy9,686
43.Vadodara AirportVadodara7,855
44.Hubli AirportHubli6,944
45.Shirdi AirportShirdi6,226
46.Leh Kushok Bakula Rimpochee AirportLeh5,986
47.Belgaum AirportBelgaum5,738
48.Dibrugarh AirportDibrugarh5,502
49.Jabalpur AirportJabalpur5,453
50.Gorakhpur AirportGorakhpur5,032

Advertising at Airports

1. Indira Gandhi International Airport

Indira Gandhi International Airport is located at Palam in Delhi. It is the busiest airport in terms of traffic and is the sixth busiest airport in Asia.

The advertising options are:

  • Arrival Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the arrival area.

  • Departure Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the departure area.

  •  Lounge Advertising

Advertisements that can be displayed on various media options such as tabletop display, LCD with sponsored content, digital vertical standee, mobile or laptop charging stations inside the lounge in the airport.

  • Digital Screen Advertising

Advertisements placed on digital screens across the airport.

l WiFi Advertising

Advertisers can advertise on the free WiFi network at the airport through video ads, banner ads, roadblocks.

  • Luggage Trolley Advertising

Most of the flyers use airport trolley to carry their luggage to the airport. The advertisements are placed in the form of posters on both sides of the trolley.

  • Newspaper Sticker Advertising

In airports here are newspaper stands that have free newspapers. Advertisements can be placed on the newspapers in the form of stickers.

  • Tarmac Coach Advertising

Advertisements can be done on either the interior or exterior of the tarmac coach. In the interior of the tarmac coach, one can advertise on the video screen, grab handle, panel. In the exterior, the tarmac coach can be wrapped with the advertisement.

2. Chhatrapati Shivaji Maharaj International Airport

Chhatrapati Shivaji Maharaj International Airport is located at Mumbai. It is the second busiest airport in India in terms of total and international passenger traffic. It is the 14th busiest airport in Asia and 28th busiest airport in the world.

The advertising options are:

l Departure Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the departure area.

  • Arrival Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the arrival area.

  • Lounge Advertising

Advertisements that can be displayed on various media options such as tabletop display, LCD with sponsored content, digital vertical standee, mobile or laptop charging stations inside the lounge in the airport.

  • Digital Screen Advertising

Advertisements placed on digital screens across the airport.

  • WiFi Advertising

Advertisers can advertise on the free WiFi network at the airport through video ads, banner ads, roadblocks.

  • Luggage Trolley Advertising

Most of the flyers use airport trolley to carry their luggage to the airport. The advertisements are placed in the form of posters on both sides of the trolley.

  • Newspaper Sticker Advertising

In airports here are newspaper stands that have free newspapers. Advertisements can be placed on the newspapers in the form of stickers.

  • Tarmac Coach Advertising

Advertisements can be done on either the interior or exterior of the tarmac coach. In the interior of the tarmac coach, one can advertise on the video screen, grab handle, panel. In the exterior, the tarmac coach can be wrapped with the advertisement.

3. Kempengowda International Airport

Kempengowda International Airport is an international airport in Bangalore which is the capital of the southern state of Karnataka. It is the third busiest airport in terms of traffic after Delhi and Mumbai. It is the 29th busiest airport in Asia. The airport consists of two runways and a passenger terminal, that handles both domestic and international operations.

The advertising options are:

  • Departure Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the departure area.

  • Lounge Advertising

Advertisements that can be displayed on various media options such as tabletop display, LCD with sponsored content, digital vertical standee, mobile or laptop charging stations inside the lounge in the airport.

  • Digital Screen Advertising

Advertisements placed on digital screens across the airport.

  • WiFi Advertising

Advertisers can advertise on the free WiFi network at the airport through video ads, banner ads, roadblocks.

  • Luggage Trolley Advertising

Most of the flyers use airport trolley to carry their luggage to the airport. The advertisements are placed in the form of posters on both sides of the trolley.

  • Newspaper Sticker Advertising

In airports here are newspaper stands that have free newspapers. Advertisements can be placed in the newspapers in the form of stickers.

  • Tarmac Coach Advertising

Advertisements can be done on either the interior or exterior of the tarmac coach. In the interior of the tarmac coach, one can advertise on the video screen, grab handle, panel. In the exterior, the tarmac coach can be wrapped with the advertisement.

4. Chennai International Airport

Chennai International Airport is an international airport serving the city of Chennai which is the capital of the southern state of Tamil Nadu. It is the third busiest airport in terms of international traffic and cargo capacity in the country. It is the 49th busiest airport in Asia.

The advertising options are:

  • Arrival Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the arrival area.

  • Departure Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the departure area.

  • Lounge Advertising

Advertisements that can be displayed on various media options such as tabletop display, LCD with sponsored content, digital vertical standee, mobile or laptop charging stations inside the lounge in the airport.

  •  Digital Screen Advertising

Advertisements placed on digital screens across the airport.

  • WiFi Advertising

Advertisers can advertise on the free WiFi network at the airport through video ads, banner ads, roadblocks.

  • Luggage Trolley Advertising

Most of the flyers use airport trolley to carry their luggage to the airport. The advertisements are placed in the form of posters on both sides of the trolley.

  • Newspaper Sticker Advertising

In airports here are newspaper stands that have free newspapers. Advertisements can be placed in the newspapers in the form of stickers.

  • Tarmac Coach Advertising

Advertisements can be done on either the interior or exterior of the tarmac coach. In the interior of the tarmac coach, one can advertise on the video screen, grab handle, panel. In the exterior, the tarmac coach can be wrapped with the advertisement.

5. Netaji Subhash Chandra Bose International Airport

Netaji Subhash Chandra Bose International Airport is an international airport at Dum Dum, West Bengal. It is also known as Kolkata Airport. It is the fifth busiest airport in terms of air traffic.

The advertising options are:

  • Departure Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the departure area.

  •  Arrival Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the arrival area.

  • Lounge Advertising

Advertisements that can be displayed on various media options such as tabletop display, LCD with sponsored content, digital vertical standee, mobile or laptop charging stations inside the lounge in the airport.

  • Digital Screen Advertising

Advertisements placed on digital screens across the airport.

  • WiFi Advertising

Advertisers can advertise on the free WiFi network at the airport through video ads, banner ads, roadblocks.

  • Luggage Trolley Advertising

Most of the flyers use airport trolley to carry their luggage to the airport. The advertisements are placed in the form of posters on both sides of the trolley.

  •  Newspaper Sticker Advertising

In airports here are newspaper stands that have free newspapers. Advertisements can be placed in the newspapers in the form of stickers.

  • Tarmac Coach Advertising

Advertisements can be done on either the interior or exterior of the tarmac coach. In the interior of the tarmac coach, one can advertise on the video screen, grab handle, panel. In the exterior, the tarmac coach can be wrapped with the advertisement.

6. Rajiv Gandhi International Airport

Rajiv Gandhi International Airport is an international airport that serves Hyderabad which is the capital city of the southern state of Telangana. It is the sixth busiest airport in terms of air traffic.

The advertising options are:

  • Arrival Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the arrival area.

  •  Departure Area Advertising

These are the advertisements that will be placed at back lit scrollers, signages, standees of the departure area.

  • Lounge Advertising

Advertisements that can be displayed on various media options such as tabletop display, LCD with sponsored content, digital vertical standee, mobile or laptop charging stations inside the lounge in the airport.

  • Digital Screen Advertising

Advertisements placed on digital screens across the airport.

  • WiFi Advertising

Advertisers can advertise on the free WiFi network at the airport through video ads, banner ads, roadblocks.

  • Luggage Trolley Advertising

Most of the flyers use airport trolley to carry their luggage to the airport. The advertisements are placed in the form of posters on both sides of the trolley.

  • Newspaper Sticker Advertising

In airports here are newspaper stands that have free newspapers. Advertisements can be placed in the newspapers in the form of stickers.

  • Tarmac Coach Advertising

Advertisements can be done on either the interior or exterior of the tarmac coach. In the interior of the tarmac coach, one can advertise on the video screen, grab handle, panel. In the exterior, the tarmac coach can be wrapped with the advertisement.

7. Sardar Vallabhbhai International Airport

Sardar Vallabhbhai International Airport is the seventh busiest airport in India. It is an international airport that serves the cities of Ahmedabad and Gandhinagar in the state of Gujarat.

The advertising options are:

  • Departure Area Advertising

These are the advertisements that will be placed at backlit strollers, signages, standees of the departure area.

  • Arrival Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the arrival area.

  • Luggage Trolley Advertising

Most of the flyers use airport trolley to carry their luggage to the airport. The advertisements are placed in the form of posters on both sides of the trolley.

  • Newspaper Sticker Advertising

In airports here are newspaper stands that have free newspapers. Advertisements can be placed in the newspapers in the form of stickers.

  •  Tarmac Coach Advertising

Advertisements can be done on either the interior or exterior of the tarmac coach. In the interior of the tarmac coach, one can advertise on the video screen, grab handle, panel. In the exterior, the tarmac coach can be wrapped with the advertisement.

8. Cochin International Airport

Cochin International Airport is an international airport serving the city of Kochi the state of Kerala. It is the busiest airport in Kerala. It is the fourth busiest airport in India in terms of international traffic.

The advertising options are:

  • Arrival Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the arrival area.

  • Departure Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the departure area.

  • Lounge Advertising

Advertisements that can be displayed on various media options such as tabletop display, LCD with sponsored content, digital vertical standee, mobile or laptop charging stations inside the lounge in the airport.

  • Digital Screen Advertising

Advertisements placed on digital screens across the airport.

  • WiFi Advertising

Advertisers can advertise on the free WiFi network at the airport through video ads, banner ads, roadblocks.

  •  Luggage Trolley Advertising

Most of the flyers use airport trolley to carry their luggage to the airport. The advertisements are placed in the form of posters on both sides of the trolley.

  • Newspaper Sticker Advertising

In airports here are newspaper stands that have free newspapers. Advertisements can be placed in the newspapers in the form of stickers.

  • Tarmac Coach Advertising

Advertisements can be done on either the interior or exterior of the tarmac coach. In the interior of the tarmac coach, one can advertise on the video screen, grab handle, panel. In the exterior, the tarmac coach can be wrapped with the advertisement.

9. Goa Airport

Dabolim Airport is the only international airport in Goa. It is one of the busiest airports in India.

The advertising options are:

  • Arrival Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the arrival area.

  • Departure Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the departure area.

  • Newspaper Sticker Advertising

In airports here are newspaper stands that have free newspapers. Advertisements can be placed on the newspapers in the form of stickers.

  • Tarmac Coach Advertising

Advertisements can be done on either the interior or exterior of the tarmac coach. In the interior of the tarmac coach, one can advertise on the video screen, grab handle, panel. In the exterior, the tarmac coach can be wrapped with the advertisement.

  • Luggage Trolley Advertising

Most of the flyers use airport trolley to carry their luggage to the airport. The advertisements are placed in the form of posters on both sides of the trolley.

  • Digital Screen Advertising

Advertisements placed on digital screens across the airport.

10. Pune Airport

Pune Airport is 10km northeast of Pune Central in the state of Maharashtra. The airport serves both domestic and international flights.

The advertising options are:

  • Arrival Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the arrival area.

  • Departure Area Advertising

These are the advertisements that will be placed at backlit scrollers, signages, standees of the departure area.

  • Lounge Advertising

Advertisements that can be displayed on various media options such as tabletop display, LCD with sponsored content, digital vertical standee, mobile or laptop charging stations inside the lounge in the airport.

  • Digital Screen Advertising

Advertisements placed on digital screens across the airport.

  • WiFi Advertising

Advertisers can advertise on the free WiFi network at the airport through video ads, banner ads, roadblocks.

  • Luggage Trolley Advertising

Most of the flyers use airport trolley to carry their luggage to the airport. The advertisements are placed in the form of posters on both sides of the trolley.

  • Newspaper Sticker Advertising

In airports here are newspaper stands that have free newspapers. Advertisements can be placed on the newspapers in the form of stickers.

  • Tarmac Coach Advertising

Advertisements can be done on either the interior or exterior of the tarmac coach. In the interior of the tarmac coach, one can advertise on the video screen, grab handle, panel. In the exterior, the tarmac coach can be wrapped with the advertisement.

Domestic Airlines in India

Here is a list of low-cost airlines in India:

1. Air India

Air India is the flag carrier airline of India, which is headquartered at New Delhi. It is owned by Air India Limited and is serving 102 domestic and international destinations. Over 60 international destinations are served by Air India across four continents.

2. IndiGo

IndiGo is an Indian low-cost airline which is headquartered at Gurugram, Haryana. It is the largest airline in India by passengers carried and fleet size. The airline operates to 87 domestic and international destinations.

3. GoAir

GoAir is an Indian low-cost airline based in Mumbai, Maharashtra. It flies to 36 domestic and international destinations.

4. Vistara

Vistara is an Indian airline based in Gurgaon. The carrier is a joint venture between Tata Sons and Singapore Airlines. The airline serves to 34 destinations.

5. Spice Jet

Spice Jet is an Indian low-cost airline headquartered in Gurgaon, Harayana. It is the second-largest airline in the country by the number of domestic passengers carried. The airline operates to 64 Indian and international destinations.

6. Air India Express

Air India Express is an Indian low-cost airline which is headquartered in Kochi, Kerala. It is operated by Air India Express Limited (AIEL), a wholly-owned subsidiary of Indian airline Air India. It operates to 33 destinations including the Middle East and Southeast Asia.

7. AirAsia India

AirAsia India is an airline in India which is headquartered in Bangalore, Karnataka. The airline is a joint venture with Tata Sons and AirAsia Investment Limited (Malaysia). As of June 2020, AirAsia is the 4th largest carrier after Indigo, Spice Jet and Air India. It operates to 21 destinations across India.

Inflight magazine

An inflight magazine is a magazine that is kept in the seat pocket of an airline. An insight magazine provides details about their flights, articles on destinations, interesting places to travel.

Inflight Magazine Advertising

There is an increase in airlines, passengers and the frequency of flights in the past few years. Inflight Magazine Advertising is the best way to reach premium customers in India. The advertisements in the magazine are targeted at the frequent flyers which include business owners and decision-makers of an organization. It is a great way to reach out to your readers in flight. Brands that have a pan India presence and looking out for increasing their brand awareness, airline magazine is the best option.

Inflight Magazines in India

1. Hello 6E

Hello 6E is an inflight magazine of India’s largest and fastest-growing airline IndiGo. With a global outlook, the magazine offers the latest in lifestyle trends, travel experiences, specially curated to target the IndiGo audience.

2. Shubh Yatra

Shubh Yatra is an inflight magazine of Air India. The magazine reflects the airlines brand positioning of flying within India and outside. The content is both in Hindi and English. It includes travel, culture, fashion, entertainment, food exclusively for Air India passengers. It is available for passengers travelling with India and internationally.

3. Vistara

The inflight magazine of Vistara airlines is the same name as that of the airline. The magazine offers leisure read that covers a wide range of subjects from lifestyle, food, travel, health, management mantras to books and many more.

4. Go Getter

The inflight magazine of GoAir is Go Getter. This magazine covers travel, food, culture and a host of other interesting topics to keep the readers engaged during the flight.

5. Spice Route

Spice Route is the inflight magazine of Spice Jet. This magazine covers unique articles on travel and lifestyle. It is a monthly in-flight magazine.

6. Travel360

Travel360 is the inflight magazine of AirAsia India. The magazine highlights the Indian destination it flies to, local culture and the experiences.

Advertising in Airlines

Here are the airline advertising options at various airlines in India:

1. Indigo Airlines

The advertising options in Indigo Airlines are:

  • Boarding Pass

These are the advertisements that are placed at the back of the boarding pass.

  •  Meal Tray Branding

The advertisement is done inside the meal tray and it is only visible once you open the tray.

  • Boarding Ramp

Advertisements placed on the ramps where the passengers walk on to enter or exit the aircraft.

  • Business Standard Newspaper Jacket

The advertisement is placed on the Indigo Special Business Standard Newspaper is available in Delhi, Mumbai, Calcutta, Bangalore and Chennai routes.

  • Beverage Branding

Advertising is done on the cups that are used to serve the passengers.

  • Bus Grab Handle

Advertisements placed on the grab handles of the bus which carries passengers to the aircraft.

2. AirAsia India

  •  Boarding Pass

These are the advertisements that are placed at the back of the boarding pass.

  • Seat Back Branding

Advertisements that are displayed on the back of the seat which is visible to passengers.

  • Over Head Luggage Bin

Advertisements that are displayed on the overhead luggage bin.

3. Air India

  • Seat Back Branding

Advertisements that are displayed on the back of the seat which is visible to passengers.

  • Boarding Pass

These are the advertisements that are placed at the back of the boarding pass.

  • Head Rest Cover

These are the advertisement that is placed on the headrest cover inside the aircraft.

4. Spice Jet

  • Seat Back Branding

Advertisements that are displayed on the back of the seat which is visible to passengers.

  • Head Rest Cover

These are the advertisement that is placed on the headrest cover inside the aircraft.

  •  Beverage Branding

Advertising is done on the cups that are used to serve the passengers.

  • Boarding Pass

These are the advertisements that are placed at the back of the boarding pass.

  • Skyline Panels

Advertisements placed in large formats placed above the windows. It is visible at all times during the flight.

  • Tarmac Coach Branding

The exterior advertising is done on the Tarmac coaches that are used to carry passengers from the airport terminal to the aircraft and back.

5. GoAir

  • Head Rest Cover

These are the advertisement that is placed on the headrest cover inside the aircraft.

  • Boarding Pass

These are the advertisements that are placed at the back of the boarding pass.

  • Over Head Luggage Bin

Advertisements that are displayed on the overhead luggage bin.

  •  Seat Back Branding

Advertisements that are displayed on the back of the seat which is visible to passengers.

6. Vistara

  • Seat Back Branding

Advertisements that are displayed on the back of the seat which is visible to passengers.

  • Boarding Pass

These are the advertisements that are placed at the back of the boarding pass.

Why your brand should do Inflight Advertising

  •  Global Reach

With many people flying every day in countries across the globe, inflight media has a wide reach of both domestic and international travellers.

  • Captive Audience

In-flight advertisement is one of the best ways to advertise as the flight passengers are a captive audience. As most of the people are bored they are usually lookout for information, that is when your advertisement and in-flight magazine comes in use.

  • Longer Shelf Value

As the magazines have monthly issues it has a longer shelf value. This allows you to reach out to your target audience in the flight.

  • Follow Passengers Journey

The advertising is not only in-flight, it covers the passenger route in the airport from lounges to boarding gates. It covers all the communication supports that can be used in the commuters environment.

  • Highly Targeted Audience

In-flight advertising reaches out to a huge number of commuters and can target them based on the origin of travel, the destination of travel.

Advertising options at Airport

1. Conveyor belt

The advertisements on the conveyor belts are placed along both the sides of the belt that usually carries luggage to passengers after the security check. It creates a long-lasting impression in the minds of the flyers.

2. Security Tray

While clearing security at the airport flyers are asked to keep their personal belongings in the security tray. The ad is placed in the form of stickers.

3. Airport Trolleys

Most of the flyers use airport trolley to carry their luggage to the airport. The advertisements are placed in the form of posters on both sides of the trolley.

4. Departure area advertising

Advertisements displayed on backlit scroller, standee or signage placed at the departure area of the airport.

5. Arrival area advertising

Advertisements displayed on backlit scroller, standee or signage placed at the arrival area of the airport.

6. Digital screen Advertising

Advertisements placed on digital screens across the airport.

7. Lounge advertising

Advertisements that can be displayed on various media options such as tabletop display, LCD with sponsored content, digital vertical standee, mobile or laptop charging stations inside the lounge in the airport.

8. Airport WiFi

Advertisers can advertise on the free WiFi network at the airport through video ads, banner ads, roadblocks.

9. Tarmac Coach Advertising

Advertisements can be done on either the interior or exterior of the tarmac coach. In the interior of the tarmac coach, one can advertise on the video screen, grab handle, panel. In the exterior, the tarmac coach can be wrapped with the advertisement.

10. Lift Doors

Placing the advertisements on the lift doors and inside the lifts helps in grabbing the attention of the passengers.

11. Billboards

Large billboards are placed along the way to the airport. These are usually placed in a high position with a wide view which helps in giving access to a large audience.

12. Phone Charging Advertising

Many people during the waiting time at the airport will take the advantage of charging phones. Advertisers can use this opportunity to promote their products. These phone charging booths can be found in the public area, VIP lounges of the airport.

13. Light Box Advertising

This type of advertising uses billboards with the lighting system. It is a static advertising form, but the combination of colours, lights and images makes it more appealing to the audience. These are found at check-in counters, baggage area, lobby, security area.

14. LED Screen Advertising

Using LCD and LED screens to display advertising is the most attractive form to attract more audience.

There are 3 main types of advertising screens:

  •  Wall Mounted LCD Screens

Advertising by LCD screens is flexible. The screens are often placed in various locations such as the security check area, check-in area, near the gate.

  • Floor-stand LCD Screens

The height of the monitor allows people to learn whether they stand in any position. They are usually placed near the conveyor belt where the passengers are expecting their luggage, near the immigration counter.

  • Video Wall Screen

This is an optimized screen type that permits installers to regulate screen size to their liking. It contains various small high-resolution screens simultaneously assembled for clear images. These are usually located at lobby, lounges, ticket counters, airport terminals.

Advantages of Airport Advertising

1. Round the Clock

Airports work round the clock all throughout the year, brands can get maximum exposure in a cost-effective manner. It provides an ideal way to convey brand messages with great clarity.

2. It cannot be missed

Airport advertising cannot be missed. The long time duration of passengers at the check-in, baggage claim areas, transit offers a long exposure to advertisements. This helps the brands convey their messages to the consumers.

3. It delivers an affluent audience

Passengers at the airport are the people who invest in travelling some within India and some internationally. The consumers are affluent and see shopping as a leisure and a part of travel experience. Usually, people love buying things at duty-free when at the airport.

4. It reaches decision-makers

The airport is usually filled with all kinds of people who are on a business trip or leisure trip. The professionals who go to and fro on a business trip focuses on the upcoming or present business events and that reflects their mindsets and ideas at that time.

Low-cost airlines have made many people choose flights over other forms of transportation. As there are more people travelling and almost all the airports are crowded, this makes it easier for brands to reach out to a wide audience.

5. Multiple advertising options

Airport advertising provides a variety of advertising options which offers maximum exposure to the brands.

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