Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, individuals happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week.
Due to the pandemic the whole world came to a standstill. As lockdowns were imposed all around the world, people were confined to their homes.The shutting down of schools and universities saw the emergence of many EdTech platforms and services and a rise in adoption. The EdTech sector saw major investments and spending by governments, schools, universities, students, and professionals globally.
As people were confined to their homes there was an increase in online games.
Favourable rules and regulations, technological innovation and increasing investment opportunities in the broadcasting and cable TV industry are the key factors leading to the growth of the market in India. One of the main factors supporting the increase of that segment is the growing demand for TV sets, particularly in rural areas.
The advertisements volumes of Gaming and Ed-tech companies have grown over three and two times respectively between March-October 2020 over the same period. Edtech companies’ ad volumes grew by 38%, while ecom-gaming companies’ ad volumes rose by 98 per cent during Covid-19 pandemic. While television was the primary medium, these brands spent considerably on the engagement with existing users as well as acquiring new users. A great example of this is the current season of Big Boss that has MPL which is Mobile Premiere League as a sponsor.
According to BARC data, ecom-education took 116,11,480 seconds from March 21 to October 16, 2020 as against 28,22,565 during March 16 – October 11, 2019, an increase of 311 per cent. For the same period, ecom-gaming companies volumes rose by 217 per cent to 61,27,084 from 19,30,393.
Edtech organizations’ promotion volumes developed by 38 percent, while ecom-gaming organizations’ advertisement volumes rose by 98 percent during Covid-19 pandemic. Both gaming and edutech have utilized TV as an essential medium to promote.
Why choose Television Advertising
In order to build an efficient TV ad, a successful script needs first to emphasise a strong bid. Advertisements often need to be created successfully, which is why the services of a publicity firm are always preferable, which will assist you in producing the whole campaign.
1. Television reaches a larger audience both in the national and regional level in a short period of time.
2. It allows you to convey your message through visual, motion and sound, that can give your product and service instant credibility.
3. It gives you an opportunity to be creative and attach a personality to the brand.
4. It is an opportunity to tap into a captive audience.