Newspapers can be categorized in mainly 3 types:
1. Classified ads
These are small ads that are usually placed on the left side of the newspaper.These messages usually are grouped under specific headings, in a separate sections.
The types of classified ads are:
Business classified advertisements includes business offers, proposals, sales promotion, ad seeking business partners. Many small and medium sized business focus on advertising on classified ads in comparisons to other platforms.
These advertisements are usually placed by individual advertisers. They are usually intended for personal or government references. They include personal statements such as lost and found, name , address change, legal notifications and notice of marriages.
These types of advertisements includes renting , selling , purchasing of houses on behalf of property brokers, individual owners and landlords.
These types of advertisements are common in both classified and display ads.They are a great place for small and medium sized businesses to attract job applicants.Job applicants can also describe about their qualifications and skills in hopes for employment opportunity.
Advertisers usually use this to place messages of condolences, remembrances, funeral invitations.These advertisements allows advertisers to post images off the departed, along with a message.
F. Public Notice and Tenders
These advertisements usually has a lot of information to simply fit in a simple line ad. It is a type of public announcement.These advertisements are where the public is notified about the changes in laws, local rules, common regulations or anything that is associated with the government.
This format is a good way for advertisers to reach the targeted audience in an affordable price. These advertisements are usually used by coaching institutes.
Individuals usually place the advertisements about something that is very important for them. Personal messages like birthday wishes,seasonal greetings,personal achievements are also distributed through the classified advertisements.
This is one common classified advertisements. A close family member places a text advertisement or a classified display advertisement that consists of either the bride or groom and seeks for a prospective groom or bride respectively.
Classified Advertising in newspapers can be:
A. Classified Display Ads
This includes images along with text in the classified section of the newspaper making it look more appealing. These types of ads are usually taken by small businesses who want to present their goods and services focusing on the local market.
B. Text Classified Ads
This form of advertisements just has texts and is place in the classified section in the newspaper. This type of advertisement is usually done for job recruitments, lost and found, matrimony, name change etc.
C. Regular Classified Ads
These are normal text advertisements. They are usually with no graphics, and are a column wide.
Why to advertise in Classifieds
– Reaches your target audience based on the segmented demographics.
-It is a simple format that reaches directly to the point.
-It provides prospects with multiple ways in contacting you.
-In comparison to other print media formats, classified ads are significantly more affordable.
-It is low cost when compared with other forms of advertising.
-This form of advertising has a wide reach.
These are the types of advertisements that are highly visual,which in turn helps draw the reader to the message.These ads are enormous and can capture a whole page of a newspaper.Every day products can be advertised through these ads. They usually occupy a square or rectangular space in the newspaper.
Why to do display advertising
-You can use eye catching imagery to grab the attention of the audience.
-You can build brand awareness and promote your goods and services.Display advertisements have a high reach and can target a large audience.
-You can target a specific demographic based on the age group and gender.
3. Insert Ads
They are full-page advertisements posted in a newspaper, usually in the form of a pamphlet or card. As insert ads are stand alone, they can be pulled out of the newspaper and placed on the hand of the reader.
Why to do Insert Advertising
-It reaches a huge audience.It has the potential in getting your message to your readers.
-It sets your brand apart.
-It is highly targeted based on demographics. Inserts gives you the power to get your message o your potential customers.
Benefits of Newspaper Advertising
-Placing your advertisement in a newspaper provides you the advantage of knowing that your audience is more likely to notice it a they are habitually reading the newspaper.
-Focus of targeted audience based on demographics.
-They are affordable.
-Newspaper advertising is effective as readers frequently look at advertisements in this medium.It is also a more trusted medium.