YouTube becomes the most trusted digital channel amongst the kids

The impact of the pandemic was often clearly seen across all sectors. The essential services industries were operating uninterrupted to fulfil the surge in demand, different sectors like retail, entertainment and hospitality were struggling. For marketers, however, the pandemic has opened a lot of opportunities. Consumer behaviour is evolving because the world adjusts to a… Continue reading YouTube becomes the most trusted digital channel amongst the kids

An insight about the television viewers in India during the pandemic

Due to the pandemic the whole world came to a standstill. As lockdowns were imposed all around the world, people were confined to their homes. People started spending most of the time watching mobile devices and televison as per data released by TV viewership measurement agency BARC India and global measurement and data analytics company… Continue reading An insight about the television viewers in India during the pandemic