With the coronavirus pandemic and the subsequent lockdown that saw schools and colleges close their doors, online learning emerged as the next big thing to watch out for. India’s biggest edtech startups – BYJU’S, Unacademy, Upgrad, Vedantu etc saw their numbers grow at a rapid pace. 2020 saw India’s edtech startups raise over $2.2 billion… Continue reading The rise in homegrown ed-tech startups in India

Over the last decade, IPL has bloomed into a big league with various touchpoints for brands to experiment with, parallel to the technological advancements in the smartphone industry. More people have access to better smartphones and internet coverage than ever before. This has also led to an increase in the democratisation in regards to access… Continue reading The rise of new brands and startups during IPL 2020

With people working from home, social distancing becoming the norm, and limited physical sporting events due to the pandemic, online gaming has seen significant activity over the past few months. The gaming industry in India has recorded a spurt in the number of gamers since the lockdown period in March which restricted the movement of… Continue reading Know about the Indian gaming industry

UEFA Champions League The 2020-21 season of the UEFA Champions League is all set to resume on 17 th February with the Round of 16 matches. With the most prestigious club competition in Europe set to see some exciting matches featuring the biggest clubs in the world, the interest around the tournament will be high.… Continue reading Where to watch the UEFA Champions League

The impact of the pandemic was often clearly seen across all sectors. The essential services industries were operating uninterrupted to fulfil the surge in demand, different sectors like retail, entertainment and hospitality were struggling. For marketers, however, the pandemic has opened a lot of opportunities. Consumer behaviour is evolving because the world adjusts to a… Continue reading YouTube becomes the most trusted digital channel amongst the kids

Sports Advertising in India India is a multi-sporting country where a variety of sports are played on a daily basis. Hockey, badminton, tennis, football are also played. Out of these cricket holds the most proportion, in terms of the number of followers and playing numbers. Cricket is one of the most popular sports in India and a… Continue reading Why to advertise during the India vs England series in India

Statistics show that India is the world’s second-largest television market. With the presence of 836 million households backed up by 914 billion viewing minutes per week, individuals happen to spend an average of 3 hours 42 minutes per viewer. It has an average of 762 million viewers per week. Due to the pandemic the whole world came… Continue reading The impact of Covid-19 on Gaming and Ed-tech companies

Due to the pandemic the whole world came to a standstill. As lockdowns were imposed all around the world, people were confined to their homes. People started spending most of the time watching mobile devices and televison as per data released by TV viewership measurement agency BARC India and global measurement and data analytics company… Continue reading An insight about the television viewers in India during the pandemic

News Genre topped with 30 per cent share of overall TV ad Volumes according to a study by AdEx. This is followed by GEC at 26 per cent, Music at 11 per cent, kids at 3 per cent and Movies at 23 per cent. The Genres GEC GEC stands for general entertainment. Hindi language was… Continue reading Choose the genre of TV to advertise in: