Know about the sectors that does Radio advertising

  1. Personal healthcare

According to the TAM-Ex Report the top 10 categories of personal healtcare on Radio are:

  1. Range of OTC Products
  2. Medicated Skin Treatment
  3. Corporate-Pharma/Healthcare
  4. Cough Lozenges
  5. Digestives
  6. Vitamins/Tonics/Health Supplements
  7. Contraceptives
  8. Antacids
  9. Rubs And Balms
  10. Acne Preparations

Top 10 Advertisers of Personal Healthcare for Radio are:

  1. Oriental Chemical Works
  2. ShethBrothers
  3. Procter & Gamble
  4. B Tex Ointment Mfg Co
  5. TenshiLife Sciences
  6. Natural HomoeoHerbals
  7. The South Indian Mfg Co
  8. FDC
  9. EmcurePharmaceuticals
  10. Hamdard

The top 3 states added for 49 per cent share of total ad volume. The top 3 states are Gujarat, Maharastra, Delhi.

Gujarat captured 24% share of Personal Healthcare ad volumes during Jul-Oct’20 on Radio.

The preffered time for advertising was in the afternoon with 38 percent and evening with 35 percent

2. E-com  online shopping

Amazon Online Indiaand Flipkart.com was the most advertised.

According to the TAM-Ex Report the top 10 categories of E-com online shopping on Radio are:

  1. Reliance Retail
  2. Amazon Online India
  3. BrisamRetail
  4. Big Bazarr
  5. Fingercross Fashion & Entertainment Venture
  6. Flipkart.Com
  7. Spice Cart India
  8. Wingsmart.Com
  9. Doordarshan-Prasar Bharti
  10. 7dayshop.Com

The top 3 states added for 53 per cent share of total ad volume. The top 3 states are  Maharashtra with 20 percent, Gujarat with 19 percent, Tamil Nadu with 14 percent.

The preffered time for advertising was in the afternoon with 35 percent and evening with 33 percent.

3. Banking/ Finance  Investment

According to the TAM-Ex Report the top 10 categories of Banking/ Finance  Investment on Radio are:

  • Life Insurance
  • Housing/Construction Loans
  • Corporate-NBFCS
  • Mortgage Loans
  • Fixed Deposits
  • Health/Accidents General Insurance
  • Mutual Funds
  • Banking-Services & Products
  • Personal/Professional Loans
  • Corporate-Banking

Top 10 Advertisers of Banking/ Finance Investment for Radio are:

  • Life Insurance Corporation of India
  • Muthoot Financial Enterprises
  • Indusind Bank
  • Star Health & Allied Insurance Company
  • Bank Of Baroda
  • SBI Funds Management
  • LIC Housing Finance
  • SBI Life Insurance Company
  • The Federal Bank
  • Bandhan Bank

The 4 states that is Maharashtra with 19 percent Gujarat with 16 percent Tamil Nadu with 10 percent and Delhi with 9 percent occupied more than 50 per cent share of Ad Volumes.

The preffered time for advertising was in the morning with 44 percent and evening with 44 percent.

4. Life Insurance

Top Advertisers of Life Insurance for Radio are:

  • LIC Of India
  • SBI Life Insurance Company
  • Aegon Life Insurance
  • India Post
  • Max Life Insurance

Maharashtra had maximum advertising with 17 percent followed by Gujarat with 14 percent and Tamil Nadu with 12 percent.

The preffered time for advertising was in the morning with 47 percent and evening with 49 percent.

5. Automobiles

According to the TAM-Ex Report the top categories of Automobiles on Radio are:

  • Cars
  • Two Wheelers
  • Automotive Fuel
  • Tyres
  • Other Auto Product & Service
  • Corporate-Auto
  • Tractors
  • Commercial Vehicles

Top Advertisers of Automobiles for Radio are:

  • Maruti Suzuki India
  • Hyundai Motor India
  • Tata Motors
  • Honda Cars India
  • Skoda Auto
  • TVS Motor Company
  • MG Motor India
  • Hero Motocorp
  • Indraprastha Gas
  • Mahindra & Mahindra

The  state of Gujarat has maximum advertising of Automobiles  with 23 percent followed by Uttar Pradesh with 12 percent and Maharashtra with 11 percent.

The preffered time for advertising was in the morning with 34 percent and evening with 41 percent.

6. E-com Gaming

According to the TAM-Ex Report the top Advertisers of  E-com Gaming on Radio are:

  • Paytm First Games
  • Esse N Videri Media
  • Gameskraft Technologies
  • Rummytable
  • Good Gamer India
  • Mind Blowing Entertainment
  • Egames Asia

The  state of Maharashtra has maximum advertising of  E-com Gaming with 22 percent followed by Gujarat with 18 percent and  Uttar Pradesh with 13 percent .

The preffered time for advertising was in the morning with 38 percent and evening with 37 percent.

7. Mutual Funds

According to the TAM-Ex Report the top advertisers of Mutual Funds on Radio are:

  • SBI Funds Management
  • ICICI Prudential Asset Management Company
  • MiraeAsset Glob Invest India

The  state of Maharashtra has maximum advertising of Mutual Funds with 20 percent followed by Uttar Pradesh with 18 percent and  Gujarat  with 12 percent .

The preffered time for advertising was in the morning with 44 percent and evening with 47 percent.

8. Personal Care/Personal Hygiene

Top 10 Categories of Personal Care/Hygiene for Radio are:

  • Toilet Soaps
  • Hand Sanitizers
  • Tooth Pastes
  • Tooth Powders
  • Personal Care/Health & Wellness Products
  • Moisturising Lotion/Creams
  • Skin Care Products Range
  • Sanitary Napkins
  • Toilet Liquids
  • Hair Removers

Top 10 Advertisers of sector for Radio are:

  • Vicco Laboratories
  • Piramal Enterprises
  • Panama Pharmaceuticals
  • Manisha Sales Corporation
  • Nestle Skin Health India
  • Adroit Biomed
  • Hindustan Unilever
  • Gujarat Growmed Marketing
  • Krishna Perfumery & Cosmetics
  • Bhaskar Venkatesh Product

The state of Madhya Pradesh has maximum advertising of Personal Care/Hygiene with 19 percent followed by Uttar Pradesh with 14 percent and  Maharashtra  with 14 percent .

The preffered time for advertising was in the afternoon with 44 percent morning with 27 percent and evening with 27 percent.

Why Radio Advertising

FM radio advertising has various advantages. Advertisers choose to advertise on the FM radio for the following reasons:

  1. Radio ads can help businesses with selective targeting based on specific market and demographic segmentations.
  2. Radio ads works with the frequency and being able to expose your ad to the audience repeatedly to build awareness.
  3. Radio ads are effective, transparent and strongly stored in memory.
  4. FM radio rates have significantly less costs compared to other types of media.

Leave a comment

Your email address will not be published. Required fields are marked *