Newspapers can be categorized in mainly 3 types: 1. Classified ads These are small ads that are usually placed on the left side of the newspaper.These messages usually are grouped under specific headings, in a separate sections. The types of classified ads are: A. Business Business classified advertisements includes business offers, proposals, sales promotion, ad… Continue reading The different types of Newspaper Advertising

Various sports are being played in India on national and international levels, such as hockey, badminton, tennis, football etc., but the most popular amongst them is cricket. Cricket is a sporting activity that unites the nation. When a cricket match is happening, people usually tend to give up on what they are doing and get… Continue reading Know everything about the upcoming season of IPL 2021

This includes a series of articles: About Advertising in Radio Know about the sectors that does Radio advertising Regions that advertised on Radio The increase in listenership of radio amidst the pandemic About Advertising in Radio Radio Advertising is the second most widely used medium that people can connect to. It can be called word… Continue reading Everything you need to Know about Advertising on Radio

As the lockdown came into being , the radio listenership significantly increasing due to an emotional connection being established between the RJs and listeners. According to the RAM data (Wk 13, 2020) during the lockdown, 99% of listenership were from those who tune in to radio stations from their residences. Being a very personal and… Continue reading The increase in listenership of radio amidst the pandemic

According to a recent survey, radio had emerged as one of the most credible sources of information for millions of people in India, who were unable to venture outside because of a nationwide lockdown. The cities that accounted for high ad volume rates were Indore and Jaipur on top positions amongst 18 cities, according to… Continue reading Regions that advertised on Radio

Personal healthcare According to the TAM-Ex Report the top 10 categories of personal healtcare on Radio are: Range of OTC Products Medicated Skin Treatment Corporate-Pharma/Healthcare Cough Lozenges Digestives Vitamins/Tonics/Health Supplements Contraceptives Antacids Rubs And Balms Acne Preparations Top 10 Advertisers of Personal Healthcare for Radio are: Oriental Chemical Works ShethBrothers Procter & Gamble B Tex… Continue reading Know about the sectors that does Radio advertising

February is known as the month of love. This Valentine’s Day was different than any other as it came after a hardship of the pandemic. To celebrate the day to the fullest, many brands ranging from jewelry, food, lifestyle came up with some of the relatable ad campaigns to maximise customer engagement and sales to… Continue reading The best ads of the week February (8-14)

India is the second-largest internet user base and has arisen as perhaps the most prominent business sectors in the world. Being stuck at home on account of the pandemic further set off the longing to make life and work simpler at home, which brought about a huge expansion in customer spends. Individuals who used to go… Continue reading Throwback 2020: E-commerce trends

Social media has proven itself to be a valuable channel for marketers to reach and convert customers. Renowned for an agile approach, social media marketing requires channel managers to keep up to date with the latest social media trends in technical and social developments to make sure they are exploiting all the opportunities available. Social… Continue reading Top 10 Social media trends to look out for in 2021